The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing." Structured in accordance with the sessions of the mentioned...

The paper approaches a topic of high actuality concerning the professionalisation of public management, process that could lead to setting up a corps of civil servants, substantiated on meritocratic criteria, political equidistance. In the context of knowledge-based society, the paper presents...