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~subject:"Welt"
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Welt
Consumer behaviour
48
Konsumentenverhalten
45
Brand management
12
Markenführung
12
Brand image
9
China
9
Markenimage
8
Cultural identity
7
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Kulturelle Identität
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Sharing economy
7
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6
Ethik
6
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6
Share Economy
6
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6
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6
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6
Globalisierung
5
International marketing
5
Internationales Marketing
5
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4
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4
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Marketing theory
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Marketingmanagement
4
Marketingtheorie
4
Private consumption
4
Privater Konsum
4
Responsibility
4
Verantwortung
4
Wirtschaftsethik
4
liquid consumption
4
marketing
4
Autovermietung
3
Brand
3
Business ethics
3
Car leasing
3
Consumption
3
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English
6
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Eckhardt, Giana
3
Bardhi, Fleura
2
Belk, Russell W.
2
Devinney, Timothy Michael
2
Sharifonnasabi, Zahra
2
Dholakia, Nikhilesh
1
Eckhardt, Giana M.
1
Luedicke, Marius K.
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Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Cross-cultural and critical perspectives on brands
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Marketing theory
1
Working paper series / Center for Responsible Business, University of California
1
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ECONIS (ZBW)
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Transnational market navigation : living and consuming across borders
Sharifonnasabi, Zahra
;
Mimoun, Laetitia
;
Bardhi, Fleura
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1198-1220
Persistent link: https://www.econbiz.de/10014526268
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2
How globalization affects consumers: Insights from 30 years of CCT globalization research
Sharifonnasabi, Zahra
;
Bardhi, Fleura
;
Luedicke, Marius K.
- In:
Marketing theory
20
(
2020
)
3
,
pp. 273-298
Persistent link: https://www.econbiz.de/10012271437
Saved in:
3
Consumer ethics across cultures
Belk, Russell W.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003747514
Saved in:
4
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
5
Special issue on globalization of marketing ideology
Eckhardt, Giana
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009771557
Saved in:
6
Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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