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~subject:"Werbewirkung"
~subject:"World"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Rezension"
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Werbewirkung
World
Television
409
Fernsehen
392
USA
79
United States
79
Fernsehprogramm
58
television
58
Television programme
57
Media usage
56
Mediennutzung
56
Fernsehwerbung
55
Television advertising
55
Consumer behaviour
50
Konsumentenverhalten
50
Advertising effects
47
Professional sports
40
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40
Theorie
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31
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26
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24
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65
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Beal, Virginia
4
Wilbur, Kenneth C.
4
Bellman, Steven
3
Romaniuk, Jenni
3
Varan, Duane
3
Avery, Rosemary J.
2
Breuer, Christoph
2
Bruni, Luigino
2
Eisenberg, Matthew
2
Fossen, Beth L.
2
Guitart, Ivan A.
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Joo, Mingyu
2
Kent, Robert J.
2
Sharp, Byron
2
Soni, Pavleen
2
Stanca, Luca M.
2
Vohra, Jyoti
2
Zhu, Yi
2
Ahn, Dohyun
1
Bakshi, Madhupa
1
Berghoff, Hartmut
1
Bharadwaj, Apoorva
1
Bleier, Alexander
1
Brusco, M. J.
1
Budd, Joel
1
Cantor, Jonathan
1
Cave, Martin
1
Cawley, John H.
1
Chelariu, Cristian
1
Chen, Yuxin
1
Cheong, Yunjae
1
Christopherson, Susan
1
Collins, Martin
1
Corneo, Giacomo
1
Cowgill, Bo
1
Dahl, Stephan
1
Dawes, John G.
1
Deng, Yiting
1
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Journal of marketing communications
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
Journal of marketing research : JMR
3
The economist
3
Arts and the market
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of the Academy of Marketing Science
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
Business history
1
Business history review
1
Cambridge journal of regions economy and society
1
Canadian public policy : a journal for the discussion of social and economic policy in Canada
1
Decision
1
Economic development : journal of the Institute of Economics, Skopje
1
European journal of political economy
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of sports marketing & sponsorship
1
Journal of Chinese economic and foreign trade studies
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic behavior & organization : JEBO
1
Journal of health economics
1
Journal of media business studies
1
Journal of public economics
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Operational Research Society : OR
1
Journal of world business : JWB
1
Kyklos : international review for social sciences
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
65
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1
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
2
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
3
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
4
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
5
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
6
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
7
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
8
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
9
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
10
Watching alone : relational goods,
television
and happiness
Bruni, Luigino
;
Stanca, Luca M.
- In:
Journal of economic behavior & organization : JEBO
65
(
2008
)
3/4
,
pp. 506-528
Persistent link: https://www.econbiz.de/10003716925
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