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Die Werbewirksamkeit alternativer Gestaltungsformen von TV-Spots : ein Beitrag zur Quantifizierung der Werbequalität
Ellinghaus, Uwe; Erichson, Bernd; Zweigle, Tanja - 1999
Persistent link: https://www.econbiz.de/10001420904
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Effects of advertising and product placement on television audiences
Wilbur, Kenneth C.; Sovinsky, Michelle; Ridder, Geert - 2009
Persistent link: https://www.econbiz.de/10003942211
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Targeting political advertising on television
Lovett, Mitchell J.; Peress, Michael - 2010
Persistent link: https://www.econbiz.de/10009296052
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The influence of vicarious experiential perception of emotion on responses to television commercials
Hunt, James B. - 1986
Persistent link: https://www.econbiz.de/10004731970
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Die generelle Einstellung deutscher Rezipienten gegenüber Werbung : eine qualitative und quantitative Modellvalidierung
Hardt, Anna A. - 1999
Persistent link: https://www.econbiz.de/10004598054
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A tear in the iron curtain : the impact of western television on consumption behavior
Bursztyn, Leonardo; Cantoni, Davide - 2012
. We study private consumption choices focusing on former East Germany, where differential access to Western television was … significant impact of previous exposure to Western television on aggregate consumption levels. However, exposure to Western …
Persistent link: https://www.econbiz.de/10009656215