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Advertising in a simple dynamic game
Weverbergh, M.
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1984
Persistent link: https://www.econbiz.de/10002976913
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Modeling the effectiveness of hourly direct-response radio commercials
Calli, Meltem Kiygi
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contributor
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2008
Persistent link: https://www.econbiz.de/10003724427
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Modeling the effectiveness of hourly direct-response radio commercials
Calli, Meltem Kiygi
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contributor
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2008
Persistent link: https://www.econbiz.de/10003719958
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The effectiveness of high-frequency direct-response commercials
Calli, Meltem Kiygi
;
Weverbergh, Marcel
;
Franses, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
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pp. 98-109
Persistent link: https://www.econbiz.de/10009554306
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Modeling intra-seasonal heterogeneity in hourly advertising-response models : Do forecasts improve?
Kiygi-Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
- In:
International journal of forecasting
33
(
2017
)
1
,
pp. 90-101
Persistent link: https://www.econbiz.de/10011754688
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