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Breaking new ground in theory and practice

Okazaki, Shintaro (ed.) - 2011 - 1. ed.

Persistent link: https://www.econbiz.de/10012878611

Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers

Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Raymond - In: Journal of international marketing 18 (2010) 2, pp. 20-34

Persistent link: https://www.econbiz.de/10003982220

Measuring soft-sell versus hard-sell advertising appeals

Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Robert - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 5-20

Persistent link: https://www.econbiz.de/10003986759

A multicountry advertising research framework : lessons learned from testing global consumer culture positioning

Okazaki, Shintaro; Mueller, Barbara; Diehl, Sandra - In: Measurement and research methods in international marketing, (pp. 73-96). 2011

Persistent link: https://www.econbiz.de/10009377923

A multi-country examination of hard-sell and soft-sell advertising : comparing global consumer positioning in holistic- and analytic-thinking cultures

Okazaki, Shintaro; Mueller, Barbara; Diehl, Sandra - In: Journal of advertising research 53 (2013) 3, pp. 258-272

Persistent link: https://www.econbiz.de/10010199591

Will they come back again? : assessing the effectiveness of QR code campaign

Okazaki, Shintaro; Navarro, Ángeles; Campo, Sara - In: Current insights and future trends : [extended versions …, (pp. 209-217). 2012

Persistent link: https://www.econbiz.de/10009748098

Assessing gender differences in "quick response" code loyalty promotion acceptance

Okazaki, Shintaro; Navarro, Angeles; López-Nicolas, … - In: The service industries journal 33 (2013) 12, pp. 1165-1177

Persistent link: https://www.econbiz.de/10010126448

Evidence from Japan : a preliminary scale development of consumer perceptions of mobile portal sites

Katsukura, Akihiro; Nishiyama, Mamoru; Okazaki, Shintaro - In: Advertising and communication : proceedings 4th …, (pp. 242-248). 2005

Persistent link: https://www.econbiz.de/10003353823

The curious versus the overwhelmed : factors influencing QR codes scan intention

Okazaki, Shintaro; Navarro, Angeles; Mukherji, Prokriti; … - In: Journal of business research : JBR 99 (2019), pp. 498-506

Persistent link: https://www.econbiz.de/10012023703

Advances in Advertising Research (Vol. 2) : Breaking New Ground in Theory and Practice

Okazaki, Shintaro - 2011

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June...

Persistent link: https://www.econbiz.de/10014015382