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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
107,631
Konsumentenverhalten
105,188
Brand management
19,473
Theorie
19,185
Markenführung
19,060
Theory
18,868
Relationship marketing
14,072
Beziehungsmarketing
14,037
Marktforschung
13,389
Markenimage
10,242
Brand image
10,196
Markenartikel
9,693
Brand
9,549
Online-Handel
9,075
Online retailing
9,061
Social Web
8,105
Social web
8,100
Market research
8,035
Customer satisfaction
7,745
Kundenzufriedenheit
7,573
Deutschland
6,544
Produktdifferenzierung
6,444
Online-Marketing
6,438
Product differentiation
6,405
Internet marketing
6,404
Germany
5,852
Einzelhandel
5,656
USA
5,623
Experiment
5,571
Service quality
5,537
Retail trade
5,536
Dienstleistungsqualität
5,494
Marketingmanagement
5,483
Marketing management
5,453
Advertising effects
5,409
United States
5,287
Electronic Commerce
5,215
E-commerce
5,051
Marketing
4,711
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Case study
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15
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10
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326
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Pelsmacker, Patrick de
33
Septianto, Felix
31
Gierl, Heribert
29
Dens, Nathalie
25
Esch, Franz-Rudolf
20
Diehl, Sandra
19
Reijmersdal, Eva A. van
18
Eisend, Martin
17
Yoon, Sukki
17
Huber, Frank
16
Hudders, Liselot
16
Matthes, Jörg
16
Pauwels, Koen
15
Bauer, Hans H.
14
Boerman, Sophie C.
13
Stafford, Marla Royne
13
Taylor, Charles Raymond
13
Torres, Ivonne M.
13
Bellman, Steven
12
Dahlén, Micael
12
Naderer, Brigitte
12
Smit, Edith G.
12
Yoon, Hye Jin
12
Choi, Yung Kyun
11
Jerath, Kinshuk
11
Mattila, Anna S.
11
Muehling, Darrel D.
11
Romaniuk, Jenni
11
Sreejesh, S.
11
Wu, Linwan
11
Chan, Kara
10
Chang, Chingching
10
Evans, Nathaniel J.
10
Ilicic, Jasmina
10
Kim, Kacy K.
10
Rosengren, Sara
10
Roy, Subhadip
10
Rozendaal, Esther
10
Sahni, Navdeep S.
10
Simonov, Andrey
10
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National Bureau of Economic Research
9
Springer Fachmedien Wiesbaden
9
Deutsche Werbewissenschaftliche Gesellschaft
4
Advertising Research Foundation
2
Erasmus Research Institute of Management
2
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
2
IP Deutschland GmbH <Köln>
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American association of Advertising Agencies
1
Arbeitsgemeinschaft Media-Analyse
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Committee on Advertising
1
Consumer Research Institute, inc.
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
ICORIA <Veranstaltung> <20., 2022, Prag>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Media-Micro-Census GmbH <Frankfurt, Main>
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Study on the consumer judgment of advertising
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
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Journal of business research : JBR
222
International journal of advertising : the review of marketing communications
194
Journal of marketing communications
169
International journal of advertising : the quarterly review of marketing communications
119
Journal of retailing and consumer services
111
Journal of promotion management : JPM
92
Journal of promotion management : innovations in planning and applied research
92
Psychology & marketing
92
Journal of advertising research
82
Marketing science
70
International journal of internet marketing and advertising : IJIMA
65
Journal of advertising : official publication of the American Academy of Advertising
56
The journal of product & brand management
50
Journal of marketing research : JMR
48
Marketing letters : a journal of research in marketing
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of current issues and research in advertising : JCIRA
44
Asia Pacific journal of marketing and logistics
43
European journal of marketing : EJM
42
European journal of marketing
41
Journal of current issues and research in advertising
41
Health marketing quarterly
38
The journal of brand management : an international journal
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Marketing intelligence & planning
35
Young consumers : insight and ideas for responsible marketers
35
International journal of sports marketing & sponsorship
33
Journal of international consumer marketing
33
Journal of marketing
33
Marketing : ZFP ; journal of research and management
30
International journal of consumer studies
29
International journal of hospitality management
29
SpringerLink / Bücher
28
The journal of consumer marketing
27
Cogent business & management
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of global marketing
24
Journal of marketing research
24
Journal of the Academy of Marketing Science
23
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Source
All
ECONIS (ZBW)
5,432
EconStor
16
USB Cologne (EcoSocSci)
12
OLC EcoSci
2
Showing
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1
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
Saved in:
2
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
Saved in:
3
Markendifferenzierung mittels irrelevanter Attribute : ein experimentelle Studie
Bauer, Hans H.
;
Neumann, Marcus M.
;
Haber, Tobias E.
; …
-
2005
Persistent link: https://www.econbiz.de/10002897831
Saved in:
4
Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector
Wang, Stephen W.
;
Kao, Grace Hsiu-Ying
;
Ngamsiriudom, Waros
- In:
Journal of air transport management
60
(
2017
),
pp. 10-17
Persistent link: https://www.econbiz.de/10011695337
Saved in:
5
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
6
The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 307-324
Persistent link: https://www.econbiz.de/10008695767
Saved in:
7
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
8
Produktdifferenzierung
durch Imply-Benefit-Attribute
Gierl, Heribert
;
Großmann, Tina
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
3
,
pp. 62-68
Persistent link: https://www.econbiz.de/10003722529
Saved in:
9
Use of persuasion knowledge by the millennial generation
Henrie, Kenneth M.
;
Taylor, D. Christopher
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
1
,
pp. 71-81
Persistent link: https://www.econbiz.de/10003843816
Saved in:
10
Analysis of differentiation strategies that influence branding
Hladiy, Khrystyna
- In:
Analysen und Ansichten zur Wirtschaftsentwicklung in …
,
(pp. 104-116)
.
2013
Persistent link: https://www.econbiz.de/10010246975
Saved in:
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