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~subject:"Werbewirkung"
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Werbewirkung
Advertising effects
23
Consumer behaviour
22
Konsumentenverhalten
22
Fernsehwerbung
16
Television advertising
16
Advertising
14
Werbung
14
Internet marketing
8
Online-Marketing
8
Media usage
7
Mediennutzung
7
Brand management
6
Experiment
6
Markenführung
6
Perception
4
Wahrnehmung
4
Biometrics
3
Biometrie
3
Fernsehen
3
Interactive media
3
Interaktive Medien
3
Internet
3
Television
3
USA
3
United States
3
Attention
2
Australia
2
Australien
2
Brand
2
Brand image
2
Computerspiel
2
Construal level theory
2
Data protection
2
Datenschutz
2
Dual processing
2
Eye-tracking
2
Großbritannien
2
Heuristic cues
2
Hörfunkwerbung
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English
23
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Bellman, Steven
23
Varan, Duane
16
Robinson, Jennifer A.
6
Kennedy, Rachel
5
Nenycz-Thiel, Magda
4
Treleaven-Hassard, Shiree
4
Wooley, Brooke
4
Cohen, Justin
3
Rask, Amy
3
Beal, Virginia
2
Bogomolova, Svetlana
2
Hartnett, Nicole
2
Lee, Richard
2
Lockshin, Lawrence S.
2
Potter, Robert F.
2
Saeed, Muhammad Rashid
2
Schweda, Anika
2
Simmonds, Lucy
2
Yang, Song
2
Barwise, Patrick
1
Brechman, Jean
1
Bruwer, Johan
1
Charron, Claire
1
Ciorciari, Joseph
1
Faulkner, Margaret
1
Gold, Joshua
1
Khan, Huda
1
Lang, Annie
1
Larguinat, Laurent
1
McColl, Bruce
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Michelon, Aaron
1
Murphy, Jamie
1
Neale, Larry
1
O'Farrell, James
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Qiu, Lili
1
Reid, Ryan
1
Rossiter, John R.
1
Weber, Rene
1
Zorn, Steffen F.
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Journal of advertising research
6
Journal of marketing communications
5
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of promotion management : JPM
1
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1
How to accurately measure attention to video advertising
Hartnett, Nicole
;
Bellman, Steven
;
Beal, Virginia
; …
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 184-207
Persistent link: https://www.econbiz.de/10015194220
Saved in:
2
Construal level theory in advertising research : A systematic review and directions for future research
Saeed, Muhammad Rashid
;
Khan, Huda
;
Lee, Richard
; …
- In:
Journal of business research : JBR
183
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015144095
Saved in:
3
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
Saved in:
4
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
5
Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
6
Using the P3a to gauge automatic attention to interactive television advertising
Treleaven-Hassard, Shiree
;
Gold, Joshua
;
Bellman, Steven
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 777-784
Persistent link: https://www.econbiz.de/10009272606
Saved in:
7
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
8
Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
9
How reliable are neuromarketers' measures of advertising effectiveness : data from ongoing research holds no common truth among vendors
Varan, Duane
;
Lang, Annie
;
Barwise, Patrick
;
Weber, Rene
; …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011296207
Saved in:
10
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
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