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Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.; Meyvis, Tom; Galak, Jeff - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
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The importance of the context in brand extension : how pictures and comparisons shift consumers' focus from fit to quality
Meyvis, Tom; Goldsmith, Kelly; Dhar, Ravi - In: Journal of marketing research : JMR 49 (2012) 2, pp. 206-217
Persistent link: https://www.econbiz.de/10009524193
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Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran; Greenleaf, Eric A.; Meyvis, Tom; Morwitz, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 530-545
Persistent link: https://www.econbiz.de/10011337503