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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
64
Konsumentenverhalten
62
Marktforschung
26
Market research
25
Advertising effects
21
Einzelhandel
20
Retail trade
20
Online retailing
17
Online-Handel
16
Belgium
15
Theorie
14
Internet
13
Marketing
13
Theory
13
Befragung
12
Belgien
12
Interview
12
Werbung
12
Advertising
11
E-commerce
11
Electronic Commerce
11
Emotion
11
Experiment
11
Brand image
10
Markenimage
10
Measurement
10
Messung
10
Beziehungsmarketing
9
Relationship marketing
9
Brand
8
Markenartikel
8
Social Web
8
Social web
8
USA
8
Brand management
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markenführung
7
United States
7
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7
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15
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6
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14
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14
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5
Graue Literatur
5
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5
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English
21
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Geuens, Maggie
18
Pelsmacker, Patrick de
8
Faseur, Tine
5
Weijters, Bert
3
Baumgartner, Hans
2
Brengman, Malaika
2
Maison, Dominika
2
Pham, Michel T.
2
Tessitore, Tina
2
Van Kerckhove, Anneleen
2
Cauberghe, Verolien
1
De Bondt, Caroline
1
De Pelsmacker, Patrick
1
Goessaert, Geert
1
Mahama, Fuseina
1
Park, Jaewoo
1
Puntoni, Stefano
1
Van de Sanden, Stephanie
1
Vantomme, Delphine
1
Volles, Barbara Kobuszewki
1
Wauters, Birgit
1
Williems, Kim
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of business research : JBR
3
Journal of advertising : official publication of the American Academy of Advertising
2
New directions in international advertising research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing and consumer services
1
Psychology & marketing
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ECONIS (ZBW)
21
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1
Assessing the impact of offline URL avertising
Geuens, Maggie
;
Vantomme, Delphine
;
Goessaert, Geert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749314
Saved in:
2
The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert
;
Geuens, Maggie
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
Saved in:
3
The impact of pleasure-evoking colors on the effectiveness of threat (fear) appeals
Wauters, Birgit
;
Brengman, Malaika
;
Mahama, Fuseina
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1051-1063
Persistent link: https://www.econbiz.de/10010465132
Saved in:
4
How do consumers process digital display ads in-store? : the effect of location, content, and goal relevance
Van de Sanden, Stephanie
;
Williems, Kim
;
Brengman, Malaika
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012389995
Saved in:
5
Methodological issues in cross-linguistic and multilingual advertising research
Weijters, Bert
;
Puntoni, Stefano
;
Baumgartner, Hans
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 115-128
Persistent link: https://www.econbiz.de/10011686482
Saved in:
6
Emotional and rational advertising messages in positive and negative Polish media contexts
Pelsmacker, Patrick de
;
Maison, Dominika
;
Geuens, Maggie
- In:
New directions in international advertising research
,
(pp. 121-135)
.
2002
Persistent link: https://www.econbiz.de/10001785306
Saved in:
7
The role of humor in the persuasion of individuals varying in need for cognition
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001736151
Saved in:
8
How and when do virtual influencers positively affect consumer responses to endorsed brands?
Volles, Barbara Kobuszewki
;
Park, Jaewoo
;
Van …
- In:
Journal of business research : JBR
183
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015135908
Saved in:
9
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
10
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
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