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Werbewirkung
Consumer behaviour
17
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Advertising
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Werbung
11
Advertising effects
9
Children
9
Kinder
9
USA
6
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Fernsehwerbung
4
Jugendliche
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Television advertising
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Youth
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Girls
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Perception
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Laczniak, Russell N.
7
Muehling, Darrel D.
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Bakir, Aysen
2
Brocato, E. Deanne
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Ji-Song, Mindy
2
Maier, Julia A.
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Palan, Kay M.
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Vijayalakshmi, Akshaya
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Carlson, Les
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Ehrich, Kristine R.
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising : JCIRA
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Advertising and violence : concepts and perspectives
1
International journal of advertising : the review of marketing communications
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Journal of advertising research
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ECONIS (ZBW)
9
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1
Agentic and communal : multinational analysis of gender portrayal in children's television commercials
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10009770278
Saved in:
2
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
3
Parental style : the implications of what we know (and think we know)
Carlson, Les
;
Laczniak, Russell N.
;
Wertley, Chad
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 427-435
Persistent link: https://www.econbiz.de/10009269503
Saved in:
4
Consumers' responses to positive and negative comparative advertisements : the moderating effect of current brand usage
Muehling, Darrel D.
;
Laczniak, Russell N.
;
Ehrich, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10009770222
Saved in:
5
Television commercial violence potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 95-107
Persistent link: https://www.econbiz.de/10008860325
Saved in:
6
Television commercial violence : potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas
;
Laczniak, Russell N.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 161-178)
.
2015
Persistent link: https://www.econbiz.de/10010498508
Saved in:
7
An investigation of consumers' responses to comparative "attack" ads
Vijayalakshmi, Akshaya
;
Muehling, Darrel D.
;
Laczniak, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 760-775
Persistent link: https://www.econbiz.de/10011433654
Saved in:
8
The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
Saved in:
9
Female power portrayals in advertising
Kordrostami, Melika
;
Laczniak, Russell N.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460
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