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Framing and involvement effects on consumers' brand choice

Gamliel, Eyal; Herstein, Ram; Abrantes, José Luís; … - In: EuroMed journal of business 8 (2013) 2, pp. 117-133

Persistent link: https://www.econbiz.de/10010198167

"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

Ketelaar, Paul E.; Bernritter, Stefan F.; Woudenberg, … - In: Journal of business research : JBR 91 (2018), pp. 277-285

Persistent link: https://www.econbiz.de/10011902963

Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice

Ketelaar, Paul E.; Bernritter, Stefan F.; Riet, … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 356-367

Persistent link: https://www.econbiz.de/10011689882

Brand choice via incidental social media exposure

Humphrey, William F. <Jr.>; Laverie, Debra A.; Rinaldo, … - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 110-130

Persistent link: https://www.econbiz.de/10011760745

Can bad publicity be good publicity? : an investigation regarding negative publicity, brand choice and brand attitude

Moisescu, Ovidiu Ioan; Tanasa, Florin - In: Marketing from information to decision 9 (2016), pp. 67-68

In order to accomplish this research goal we designed and implemented four "pre-post" experiments among four different consumer samples, each sample being exposed to a certain type of brand negative publicity: employer quality negative publicity (58 subjects), product technical problems negative...

Persistent link: https://www.econbiz.de/10011657543

Illuminating the pathway from social media marketing stimuli to skincare brand choice through product effectiveness

Elfi, Elfi; Antonio, Ferdi - In: Asia marketing journal 27 (2025) 1, pp. 18-38

Persistent link: https://www.econbiz.de/10015399225