Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Fashion's role in visualizing...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
74
Konsumentenverhalten
72
Fashion
41
Mode
39
Brand management
37
Markenführung
36
Luxury goods
33
Luxusgüter
33
Brand
28
Markenartikel
26
South Korea
24
Südkorea
23
Brand image
22
Markenimage
21
Relationship marketing
21
Beziehungsmarketing
20
Customer value
16
Kundenwert
16
Textile distribution
16
Textilhandel
16
Social Web
15
Social web
15
Internet marketing
14
Online-Marketing
14
Clothing industry
13
Marketing management
13
Marketingmanagement
13
Advertising effects
12
Bekleidungsindustrie
12
China
11
Advertising
9
Sustainability
9
Culture
8
Marketing
8
Nachhaltige Entwicklung
8
Sustainable development
8
Theory
8
Werbung
8
Nachhaltigkeit
7
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
11
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatzsammlung
1
Language
All
English
12
Author
All
Ko, Eunju
10
Megehee, Carol M.
2
Zhang, Hao
2
Chae, Heeju
1
Chun, Eunha
1
Do, Hyunji
1
Joseph, Mathew
1
Kim, Sang Jin
1
Ko, Jane
1
Lee, Jieun
1
Mattila, Pekka
1
Shin, Jiye
1
Spake, Deborah F.
1
Taylor, Charles R.
1
Taylor, Charles Raymond
1
Teona, Gogichaishvili
1
Whang, Haesung
1
Woodside, Arch G.
1
Yu, Jihye
1
Zhang, Ting
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
International marketing : emerging markets
2
Health marketing quarterly
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
2
The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha
;
Ko, Jane
;
Lee, Jieun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
Saved in:
3
Advertising appeals strategy: moderating effect on the relationship between innovation and customer equity drivers in China
Zhang, Hao
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
International marketing : emerging markets
,
(pp. 111-136)
.
2011
Persistent link: https://www.econbiz.de/10008937375
Saved in:
4
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
5
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
6
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
7
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
8
Luxury brand advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
9
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
10
Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand
Megehee, Carol M.
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 420-431
Persistent link: https://www.econbiz.de/10003839873
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
