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~subject:"Werbewirkung"
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Werbewirkung
Werbung
15,051
Online-Marketing
14,301
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14,172
Advertising
12,521
Auktionstheorie
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Internet
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2,195
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2,182
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Virales Marketing
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Pelsmacker, Patrick de
60
Gierl, Heribert
59
Esch, Franz-Rudolf
37
Dens, Nathalie
33
Septianto, Felix
33
Bauer, Hans H.
32
Eisend, Martin
32
Diehl, Sandra
30
Taylor, Charles Raymond
29
Reijmersdal, Eva A. van
27
Rosengren, Sara
25
Yoon, Hye Jin
25
Hudders, Liselot
24
Wilbur, Kenneth C.
24
Bellman, Steven
23
Pauwels, Koen
23
Stafford, Marla Royne
23
Terlutter, Ralf
23
Tucker, Catherine
23
Kaiser, Harry M.
22
Yoon, Sukki
22
Chang, Chingching
21
Dahlén, Micael
21
Huber, Frank
20
Matthes, Jörg
20
Franses, Philip Hans
19
Mueller, Barbara
19
Smit, Edith G.
19
Geuens, Maggie
18
Roy, Subhadip
18
Tellis, Gerard J.
18
Chan, Kara
17
Gröppel-Klein, Andrea
17
Kennedy, Rachel
17
Nufer, Gerd
17
Phau, Ian
17
Varan, Duane
17
Cauberghe, Verolien
16
Dekimpe, Marnik G.
16
Jerath, Kinshuk
16
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Arbeitsgemeinschaft Media-Analyse
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Media-Micro-Census GmbH <Frankfurt, Main>
7
Deutsche Werbewissenschaftliche Gesellschaft
5
Erasmus Research Institute of Management
5
Fachhochschule Reutlingen / European School of Business
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IP Deutschland GmbH <Köln>
4
Technische Universität Braunschweig
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Advertising Research Foundation
3
Shaker Verlag
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Springer Gabler <Firma>
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Österreichische Werbewissenschaftliche Gesellschaft
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Books on Demand GmbH <Norderstedt>
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European Advertising Academy
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Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
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Herbert von Halem Verlag
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Institute of Canadian Advertising
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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OECD
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Peter Lang GmbH
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Advertising Effectiveness Research Forum <1998>
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American Management Association, inc.
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1
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1
Communication Advertising and Marketing Economic Foundation
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
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Journal of advertising research
285
Journal of business research : JBR
275
International journal of advertising : the review of marketing communications
253
Journal of advertising : official publication of the American Academy of Advertising
239
International journal of advertising : the quarterly review of marketing communications
233
Journal of marketing communications
213
Psychology & marketing
141
Journal of promotion management : JPM
134
Marketing science
126
Journal of retailing and consumer services
123
Journal of promotion management : innovations in planning and applied research
100
European journal of marketing : EJM
79
International journal of internet marketing and advertising : IJIMA
76
Journal of current issues and research in advertising : JCIRA
76
Journal of marketing research : JMR
69
Health marketing quarterly
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Journal of current issues and research in advertising
63
Marketing letters : a journal of research in marketing
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Marketing : ZFP ; journal of research and management
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
SpringerLink / Bücher
52
Asia Pacific journal of marketing and logistics
51
The journal of product & brand management
51
Journal of marketing
45
Management science : journal of the Institute for Operations Research and the Management Sciences
43
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
Young consumers : insight and ideas for responsible marketers
43
Journal of international consumer marketing
42
Marketing intelligence & planning
42
The journal of brand management : an international journal
39
European journal of marketing
37
Journal of the Academy of Marketing Science
36
International journal of sports marketing & sponsorship
35
Tourism management : research, policies, practice
34
International journal of hospitality management
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of global marketing
32
Journal of marketing management : MM
32
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ECONIS (ZBW)
9,396
USB Cologne (EcoSocSci)
111
EconStor
33
OLC EcoSci
6
USB Cologne (business full texts)
2
RePEc
1
Other ZBW resources
1
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1
Cyclical bid adjustments in search-engine
advertising
Zhang, Xiaoquan
;
Feng, Juan
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1703-1719
Persistent link: https://www.econbiz.de/10009312511
Saved in:
2
An experimental study of the generalized second price auction
Bae, Jinsoo
;
Kagel, John H.
- In:
International journal of industrial organization
63
(
2019
),
pp. 44-68
Persistent link: https://www.econbiz.de/10012320559
Saved in:
3
Keyword search
advertising
and limited budgets
Shin, Woochoel
- In:
Marketing science
34
(
2015
)
6
,
pp. 882-896
Persistent link: https://www.econbiz.de/10011410015
Saved in:
4
Do organic results help or hurt sponsored search performance?
Agarwal, Ashish
;
Hosanagar, Kartik
;
Smith, Michael D.
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011420776
Saved in:
5
The impact of competing ads on click performance in sponsored search
Agarwal, Ashish
;
Mukhopadhyay, Tridas
- In:
Information systems research : ISR
27
(
2016
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10011584780
Saved in:
6
Differential effects of keyword selection in search engine
advertising
on direct and indirect sales
Lu, Xianghua
;
Zhao, Xia
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
4
,
pp. 299-325
Persistent link: https://www.econbiz.de/10010378600
Saved in:
7
Exclusive Display in Sponsored Search
Advertising
Jerath, Kinshuk
-
2015
As sponsored search becomes increasingly important as an
advertising
medium for firms, search engines are exploring … more advanced bidding and ranking mechanisms to increase their revenue from auctions for sponsored search
advertising
. For …
Persistent link: https://www.econbiz.de/10013038015
Saved in:
8
Multiple keywords management in sponsored search
advertising
with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
9
Designing an online retail marketplace : leveraging information from sponsored
advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
10
Keyword search
advertising
and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
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