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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
106,078
Konsumentenverhalten
103,635
Theorie
17,040
Theory
16,708
Relationship marketing
13,024
Beziehungsmarketing
12,995
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9,646
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9,177
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9,136
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8,827
Online retailing
8,815
Brand image
8,030
Markenimage
7,990
Customer satisfaction
7,413
Kundenzufriedenheit
7,254
Professional sports
7,210
Profisport
7,202
Social Web
7,200
Social web
7,198
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6,954
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6,947
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6,027
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5,787
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5,786
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5,727
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5,715
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5,714
Germany
5,379
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5,282
Dienstleistungsqualität
5,240
Einzelhandel
5,124
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5,078
Advertising effects
4,994
Electronic Commerce
4,944
Football
4,885
Fußball
4,845
E-commerce
4,822
Emotion
4,491
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3,854
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Septianto, Felix
31
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26
Pelsmacker, Patrick de
26
Dens, Nathalie
19
Diehl, Sandra
18
Reijmersdal, Eva A. van
18
Yoon, Sukki
17
Hudders, Liselot
16
Eisend, Martin
15
Matthes, Jörg
15
Huber, Frank
14
Pauwels, Koen
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Boerman, Sophie C.
13
Esch, Franz-Rudolf
13
Torres, Ivonne M.
13
Dahlén, Micael
12
Yoon, Hye Jin
12
Bellman, Steven
11
Choi, Yung Kyun
11
Mattila, Anna S.
11
Muehling, Darrel D.
11
Naderer, Brigitte
11
Smit, Edith G.
11
Wu, Linwan
11
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10
Ilicic, Jasmina
10
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10
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10
Rosengren, Sara
10
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10
Rozendaal, Esther
10
Sahni, Navdeep S.
10
Sreejesh, S.
10
Zúñiga, Miguel Ángel
10
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9
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9
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9
Chan, Kara
9
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Shaker Verlag
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Technische Universität Braunschweig
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Consumer Research Institute, inc.
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
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1
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1
Universität Bremen
1
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1
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Journal of business research : JBR
209
International journal of advertising : the review of marketing communications
187
Journal of marketing communications
157
International journal of advertising : the quarterly review of marketing communications
118
Journal of retailing and consumer services
102
Journal of promotion management : innovations in planning and applied research
90
Journal of promotion management : JPM
86
Psychology & marketing
79
Journal of advertising research
71
Marketing science
66
International journal of internet marketing and advertising : IJIMA
65
The journal of product & brand management
50
Journal of advertising : official publication of the American Academy of Advertising
49
Marketing letters : a journal of research in marketing
48
Asia Pacific journal of marketing and logistics
44
European journal of marketing : EJM
44
Journal of current issues and research in advertising : JCIRA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of marketing research : JMR
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Health marketing quarterly
37
Journal of current issues and research in advertising
37
The journal of brand management : an international journal
36
Marketing intelligence & planning
35
European journal of marketing
34
Journal of international consumer marketing
33
International journal of sports marketing & sponsorship
32
International journal of consumer studies
29
Journal of marketing
28
Young consumers : insight and ideas for responsible marketers
27
The journal of consumer marketing
26
Journal of global marketing
24
Marketing : ZFP ; journal of research and management
24
Sport marketing quarterly : preferred journal of the Sport Marketing Association
24
Cogent business & management
23
International journal of hospitality management
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of marketing research
23
Journal of the Academy of Marketing Science
22
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ECONIS (ZBW)
5,008
EconStor
14
USB Cologne (EcoSocSci)
12
OLC EcoSci
2
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date (oldest first)
1
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
2
Brand image transfer from team to sponsor : how effective is it to sponsor a
football
team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
3
The Influence of a Soccer Event Sponsorship on Consumer Attitudes, Perceptions and Sponsorship Awareness
Phiri, Thabo
;
Chakauya, Leonard
-
2023
single-day soccer event sponsorship uniquely structured around a brand sponsorship, supporter involvement and
football
clubs …
Persistent link: https://www.econbiz.de/10014359695
Saved in:
4
Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
Saved in:
5
Quantifying the effect of sponsor awareness and image on the sports involvement-purchase intention relationship
Bachleda, Catherine
;
Fakhar, Ahlam
;
Elouazzani, Zineb
- In:
Sport management review
19
(
2016
)
3
,
pp. 293-305
Persistent link: https://www.econbiz.de/10011598942
Saved in:
6
Sponsorship effectiveness in professional sport : an examination of recall and recognition among
football
fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
7
The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna
;
Tzoumaka, Eugenia
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 92-117
Persistent link: https://www.econbiz.de/10012523263
Saved in:
8
Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
Saved in:
9
Consumers' responses to sponsorship by foreign companies
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1910-1930
Persistent link: https://www.econbiz.de/10010205957
Saved in:
10
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
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