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~subject:"Werbewirkung"
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Chinese advertising practition...
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Subject
All
Werbewirkung
China
135,652
Gender
35,155
Geschlecht
31,899
Werbung
15,051
Advertising
12,521
Kulturelle Identität
8,974
USA
8,574
Consumer behaviour
8,525
Internationale Wirtschaftsbeziehungen
8,426
Cultural identity
8,415
International economic relations
8,335
Konsumentenverhalten
8,271
United States
7,840
Auslandsinvestition
7,708
Wirtschaftswachstum
7,695
Foreign investment
7,617
Economic growth
7,494
gender
7,008
Welt
6,984
Weibliche Arbeitskräfte
6,948
Women workers
6,910
World
6,896
India
6,689
Women
6,480
Theorie
6,435
Indien
6,362
Theory
6,336
Geschlechterdiskriminierung
6,329
Gender discrimination
6,284
Frauen
6,059
Lohnstruktur
5,677
Wage structure
5,622
Deutschland
5,118
Advertising effects
4,955
Innovation
4,935
Multinationales Unternehmen
4,675
Transnational corporation
4,545
Wirtschaftsreform
4,461
Economic reform
4,175
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Online availability
All
Undetermined
2,319
Free
1,003
CC license
59
Type of publication
All
Article
3,724
Book / Working Paper
1,284
Journal
10
Type of publication (narrower categories)
All
Article in journal
3,478
Aufsatz in Zeitschrift
3,478
Aufsatz im Buch
219
Book section
219
Graue Literatur
175
Non-commercial literature
175
Working Paper
149
Arbeitspapier
140
Hochschulschrift
77
Collection of articles of several authors
44
Sammelwerk
44
Thesis
43
Conference paper
32
Konferenzbeitrag
32
Aufsatzsammlung
23
Konferenzschrift
21
Lehrbuch
13
Textbook
11
Conference proceedings
9
Bibliografie enthalten
8
Bibliography included
8
Reprint
8
Dissertation u.a. Prüfungsschriften
7
Mehrbändiges Werk
7
Multi-volume publication
7
Collection of articles written by one author
6
Sammlung
6
Bibliografie
3
Case study
3
Einführung
3
Fallstudie
3
Ratgeber
3
Handbook
2
Handbuch
2
Mikroform
2
Advisory report
1
Article
1
Bildband
1
CD-ROM, DVD
1
Company information
1
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Language
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English
4,838
German
173
Undetermined
3
Italian
2
French
1
Russian
1
Author
All
Gierl, Heribert
23
Taylor, Charles Raymond
23
Eisend, Martin
22
Pelsmacker, Patrick de
22
Rosengren, Sara
22
Septianto, Felix
21
Yoon, Sukki
18
Dahlén, Micael
17
Diehl, Sandra
17
Yoon, Hye Jin
17
Chan, Kara
16
Bellman, Steven
14
Kaiser, Harry M.
14
Sahni, Navdeep S.
14
Stafford, Marla Royne
14
Wilbur, Kenneth C.
14
Dens, Nathalie
13
Jerath, Kinshuk
13
Mueller, Barbara
13
Reijmersdal, Eva A. van
13
Rozendaal, Esther
13
Weinberger, Marc G.
13
Wilson, Rick T.
13
Hudders, Liselot
12
Poels, Karolien
12
Campbell, Colin L.
11
Evans, Nathaniel J.
11
Lewis, Randall A.
11
Nelson, Michelle R.
11
Okazaki, Shintaro
11
Tellis, Gerard J.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Buijzen, Moniek
10
Dalamu, Taofeek
10
Dekimpe, Marnik G.
10
Esch, Franz-Rudolf
10
Galasso, Vincenzo
10
Ghose, Anindya
10
Malik, Garima
10
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Institution
All
Springer Fachmedien Wiesbaden
9
National Bureau of Economic Research
7
IP Deutschland GmbH <Köln>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
Erasmus Research Institute of Management
2
European Advertising Academy
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Advertising Association
1
American Management Association, inc.
1
American Marketing Association
1
American association of Advertising Agencies
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Cam Foundation
1
Chambre de commerce et d'industrie de Paris
1
Committee on Advertising
1
Communication Advertising and Marketing Economic Foundation
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <9, 2010, Madrid>
1
ICORIA <Veranstaltung> <12., 2013, Zagreb>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
ICORIA <Veranstaltung> <20., 2022, Prag>
1
ICORIA <Veranstaltung> <21., 2023, Bordeaux>
1
IGI Global
1
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Published in...
All
International journal of advertising : the review of marketing communications
206
International journal of advertising : the quarterly review of marketing communications
145
Journal of business research : JBR
144
Journal of marketing communications
135
Journal of advertising : official publication of the American Academy of Advertising
116
Journal of advertising research
114
Marketing science
84
Journal of promotion management : JPM
76
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
63
Journal of current issues and research in advertising : JCIRA
52
Psychology & marketing
51
International journal of internet marketing and advertising : IJIMA
45
Health marketing quarterly
44
European journal of marketing : EJM
43
Journal of current issues and research in advertising
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Asia Pacific journal of marketing and logistics
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Marketing letters : a journal of research in marketing
30
Journal of marketing research : JMR
29
Young consumers : insight and ideas for responsible marketers
29
Journal of marketing
28
Journal of international consumer marketing
27
Journal of advertising
26
Journal of global marketing
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Journal of business ethics : JOBE
21
Journal of marketing research
21
European journal of operational research : EJOR
20
International journal of consumer studies
20
International journal of hospitality management
20
International journal of pharmaceutical and healthcare marketing : IJPHM
20
Quantitative marketing and economics : QME
20
Marketing : ZFP ; journal of research and management
19
SpringerLink / Bücher
19
European journal of marketing
18
Marketing intelligence & planning
18
The journal of consumer marketing
18
more ...
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Source
All
ECONIS (ZBW)
4,984
USB Cologne (EcoSocSci)
18
EconStor
12
OLC EcoSci
3
USB Cologne (business full texts)
1
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1
Advertising
professionals' perceptions of the impact of
gender
portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
2
Is there
gender
bias when creative directors judge
advertising
? : name cue effect in ad evaluation
Roca, David
;
Tena, Daniel
;
Lázaro, Patrícia
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 1008-1023
Persistent link: https://www.econbiz.de/10011644541
Saved in:
3
Beyond "caste-typing"? : Caroline Robinson Jones,
advertising
pioneer and trailblazer
Davis, Judy Foster
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 308-333
Persistent link: https://www.econbiz.de/10009793486
Saved in:
4
Men hate it, women love it : guilty pleasure
advertising
messages
Lancellotti, Matthew P.
;
Thomas, Sunil
- In:
Journal of business research : JBR
85
(
2018
),
pp. 271-280
Persistent link: https://www.econbiz.de/10011815526
Saved in:
5
Stereotypical or just typical : how do US practitioners view the role and function of
gender
stereotypes in advertisements?
Windels, Kasey
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618435
Saved in:
6
Agency practitioner theories of how
advertising
works
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
Saved in:
7
Sociocultural changes and portrayal of women in advertisements : a temporal investigation across product categories
Tripathi, Sanjeev
;
Bansal, Anjali
;
Bansal, Amrita
- In:
Journal of business research : JBR
153
(
2022
),
pp. 216-227
Persistent link: https://www.econbiz.de/10013534014
Saved in:
8
Diversity and inclusion in
advertising
research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
9
Male and female attitudes towards stereotypical advertisements : a paired country investigation
Theodoridis, Prokopis K.
;
Kyrousi, Antigone G.
;
Zotou, …
- In:
Corporate communications : an international journal
18
(
2013
)
1
,
pp. 135-160
Persistent link: https://www.econbiz.de/10009711750
Saved in:
10
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
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