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Werbewirkung
Consumer behaviour
28
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Ilicic, Jasmina
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2
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ECONIS (ZBW)
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1
Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Australasian marketing journal
19
(
2011
)
4
,
pp. 230-237
Persistent link: https://www.econbiz.de/10009308819
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2
Celebrities as indirect spokespeople in advertising
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 103-114)
.
2013
Persistent link: https://www.econbiz.de/10009773047
Saved in:
3
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
4
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
5
Smoker's recall of fear appeal imagery : examining the effect of fear intensity and fear type
Rayner, Ethan
;
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 61-66
Persistent link: https://www.econbiz.de/10011284753
Saved in:
6
Effectiveness of indecent language in advertising on young adult consumer attitudes and purchase intent
Ilicic, Jasmina
;
Blakemore, Jason
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 614-629
Persistent link: https://www.econbiz.de/10011433573
Saved in:
7
When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis
Kulczynski, Alicia
;
Ilicic, Jasmina
;
Baxter, Stacey M.
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011433816
Saved in:
8
Fit in celebrity-charity alliances : when perceived celanthropy benefits nonprofit organisations
Ilicic, Jasmina
;
Baxter, Stacey
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
3
,
pp. 200-208
Persistent link: https://www.econbiz.de/10011311812
Saved in:
9
Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
Saved in:
10
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
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