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Culture and consumer behavior
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Werbewirkung
Consumer behaviour
105,890
Konsumentenverhalten
103,447
Theorie
16,364
Theory
16,171
Relationship marketing
14,505
Beziehungsmarketing
14,490
Brand management
10,648
Markenführung
10,613
Deutschland
9,605
Kultur
9,245
Marketing
9,024
Online-Handel
9,020
Online retailing
9,007
Markenimage
8,862
Brand image
8,775
Germany
8,035
Customer satisfaction
7,786
Social Web
7,772
Social web
7,768
Kundenzufriedenheit
7,636
Markenartikel
7,567
Brand
7,376
Online-Marketing
6,673
Marketingmanagement
6,597
Electronic Commerce
6,569
Internet marketing
6,568
Interkulturelles Management
6,265
Marketing management
6,145
USA
6,135
Internationales Marketing
6,004
Culture
5,971
United States
5,550
Experiment
5,503
Cross-cultural management
5,470
Einzelhandel
5,467
E-commerce
5,445
Service quality
5,428
Dienstleistungsqualität
5,383
International marketing
5,367
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Undetermined
2,650
Free
942
CC license
77
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Article
4,113
Book / Working Paper
1,215
Journal
6
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Article in journal
3,913
Aufsatz in Zeitschrift
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Hochschulschrift
247
Aufsatz im Buch
179
Book section
179
Graue Literatur
178
Non-commercial literature
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Thesis
175
Working Paper
141
Arbeitspapier
131
Collection of articles of several authors
44
Sammelwerk
44
Conference paper
42
Konferenzbeitrag
42
Aufsatzsammlung
28
Bibliografie enthalten
25
Bibliography included
25
Dissertation u.a. Prüfungsschriften
25
Lehrbuch
23
Case study
18
Fallstudie
18
Textbook
18
Konferenzschrift
13
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11
Sammlung
11
Reprint
6
Conference proceedings
5
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4
Ratgeber
4
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4
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4
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3
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3
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1
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1
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1
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1
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English
4,893
German
434
Undetermined
5
French
2
Polish
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Russian
1
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Septianto, Felix
31
Gierl, Heribert
26
Pelsmacker, Patrick de
26
Diehl, Sandra
25
Dens, Nathalie
19
Reijmersdal, Eva A. van
18
Yoon, Sukki
17
Hudders, Liselot
16
Bauer, Hans H.
15
Eisend, Martin
15
Huber, Frank
15
Matthes, Jörg
15
Mueller, Barbara
15
Esch, Franz-Rudolf
14
Pauwels, Koen
14
Taylor, Charles Raymond
14
Torres, Ivonne M.
14
Boerman, Sophie C.
13
Stafford, Marla Royne
13
Terlutter, Ralf
13
Dahlén, Micael
12
Yoon, Hye Jin
12
Bellman, Steven
11
Choi, Yung Kyun
11
Mattila, Anna S.
11
Muehling, Darrel D.
11
Naderer, Brigitte
11
Wu, Linwan
11
Evans, Nathaniel J.
10
Ilicic, Jasmina
10
Jang, Soocheong (Shawn)
10
Kim, Kacy K.
10
Rosengren, Sara
10
Roy, Subhadip
10
Rozendaal, Esther
10
Sahni, Navdeep S.
10
Smit, Edith G.
10
Sreejesh, S.
10
Zúñiga, Miguel Ángel
10
Bae, Mikyeung
9
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Springer Fachmedien Wiesbaden
19
National Bureau of Economic Research
10
Technische Universität Braunschweig
4
Springer Gabler <Firma>
3
Books on Demand GmbH <Norderstedt>
2
Erasmus Research Institute of Management
2
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
2
IP Deutschland GmbH <Köln>
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Shaker Verlag
2
Advertising Effectiveness Research Forum <1998>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Consumer Research Institute, inc.
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundesministerium für Gesundheit
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <9, 2010, Madrid>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
Instituto Valenciano de Investigaciones Económicas
1
J. L. Kellogg Graduate School of Management
1
Leuphana Universität Lüneburg
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
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Published in...
All
Journal of business research : JBR
210
International journal of advertising : the review of marketing communications
189
Journal of marketing communications
156
International journal of advertising : the quarterly review of marketing communications
120
Journal of retailing and consumer services
101
Journal of promotion management : innovations in planning and applied research
90
Journal of promotion management : JPM
89
Psychology & marketing
82
International journal of internet marketing and advertising : IJIMA
65
Journal of advertising research
65
Marketing science
64
The journal of product & brand management
50
Journal of advertising : official publication of the American Academy of Advertising
48
SpringerLink / Bücher
48
Marketing letters : a journal of research in marketing
47
Asia Pacific journal of marketing and logistics
44
Journal of current issues and research in advertising : JCIRA
44
European journal of marketing : EJM
43
Journal of marketing research : JMR
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Health marketing quarterly
37
Journal of current issues and research in advertising
37
The journal of brand management : an international journal
36
European journal of marketing
34
Journal of international consumer marketing
34
Marketing intelligence & planning
34
Tourism management : research, policies, practice
32
International journal of consumer studies
29
Journal of marketing
28
Young consumers : insight and ideas for responsible marketers
27
Journal of global marketing
26
The journal of consumer marketing
26
International journal of sports marketing & sponsorship
25
Marketing : ZFP ; journal of research and management
24
Cogent business & management
23
Gabler Edition Wissenschaft
23
International journal of hospitality management
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
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Source
All
ECONIS (ZBW)
5,258
USB Cologne (EcoSocSci)
61
EconStor
13
OLC EcoSci
2
Showing
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1
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
2
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
3
Marketing to tourists from unfriendly countries : should we even try?
Stepchenkova, Svetlana
;
Su, Lijuan
;
Shichkova, Elena
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
2
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011982330
Saved in:
4
How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? : a cross-cultural study
Chutima Ruanguttamanun
- In:
Global business and organizational excellence : GBOE
43
(
2023
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10014426627
Saved in:
5
Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.
;
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
Saved in:
6
A cross-national and cross-generational study of consumer acculturation to advertising appeals
Jimeneu, Fernando R.
;
Hadjimarcou, John
;
Barua, Maria E.
; …
- In:
International marketing review
30
(
2013
)
5
,
pp. 418-439
Persistent link: https://www.econbiz.de/10009793489
Saved in:
7
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
8
Cultural and paradoxical values in advertising in Eastern Europe : evidence from Estonia
Saleem, Salman
;
Larimo, Jorma
;
Ummik, Kadi
;
Kuusik, Andres
- In:
Baltic journal of management
10
(
2015
)
3
,
pp. 313-330
Persistent link: https://www.econbiz.de/10011401546
Saved in:
9
Cultural paradox in advertising : evidence from Finland
Saleem, Salman
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 615-632
Persistent link: https://www.econbiz.de/10011799547
Saved in:
10
Consumer processing of international advertising : the roles of country of origin and consumer ethnocentrism
Moon, Byeong-joon
;
Jain, Subhash C.
- In:
Asian dimensions of services marketing
,
(pp. 89-109)
.
2002
Persistent link: https://www.econbiz.de/10001690236
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