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Effects of the variation of rhetorical ambiguity on advertising persuasion : mediating role of the mental imagery and moderating role of the tolerance to ambiguity
Mzoughi, Mohamed-Nabil; Chaieb, Safa; Garrouch, Karim - In: Marketing : ZFP ; journal of research and management 45 (2023) 3, pp. 75-88
Persistent link: https://www.econbiz.de/10014340549
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Presentation-order effect of product images on consumers' mental imagery processing and purchase intentions
Lee, Jung Eun; Shin, Eonyou; Kincade, Doris H. - In: The journal of product & brand management 33 (2024) 5, pp. 604-617
Persistent link: https://www.econbiz.de/10015165221
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Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli; Huang, Yunhui; Wyer, Robert S.; Shen, Hao - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
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Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa; Jang, Soocheong (Shawn) - In: International journal of hospitality management 53 (2016), pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
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Examining the effectiveness of public service announcements in encouraging pro-health behaviors : self-referent mental simulation and empowerment as mediators
Chang, Chingching - In: International journal of advertising : the review of … 43 (2024) 2, pp. 336-360
Persistent link: https://www.econbiz.de/10014550822
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The impact of visual perspectives in advertisements on access-based products
Kou, Sining; Duan, Shen; Zhang, Yiran (Eileen); Wang, … - In: Psychology & marketing 41 (2024) 4, pp. 958-971
Persistent link: https://www.econbiz.de/10014519100
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Narrative or non-narrative? : the effects of short video content structure on mental simulation and resort brand attitude
Wang, Xin; Lai, Ivan K. W.; Lu, Yan; Liu, Xinyu - In: Journal of hospitality marketing & management 32 (2023) 5, pp. 593-614
Persistent link: https://www.econbiz.de/10014319780
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The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall
Rohrbach, Stefan; Bruns, Daniel; Langner, Tobias - In: International journal of advertising : the review of … 44 (2025) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10015194212
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Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa; Bakpayev, Marat; Yoon, Sukki; Kim, Kacy K. - In: Journal of consumer marketing 40 (2023) 6, pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
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Show me the product, show me the model : effect of picture type on attitudes toward advertising
Aydınoğlu, Nilüfer; Cian, Luca - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 506-519
Persistent link: https://www.econbiz.de/10010410182