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Mobile marketing interface layout attributes that affect user aesthetic preference : an eye-tracking study

Xiao, Liang; Wang, Shu - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 472-492

Persistent link: https://www.econbiz.de/10013553068

Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making

Kouki-Block, Monia; Wellbrock, Christian M. - In: Journal of media business studies 19 (2022) 1, pp. 29-51

Persistent link: https://www.econbiz.de/10012821108

(The lack of) fluency and perceptions of decision making

Jain, Gaurav; Shrivastava, Sunaina; Nayakankuppam, Dhananjay - In: Journal of marketing communications 27 (2021) 6, pp. 670-684

Persistent link: https://www.econbiz.de/10012624677

Effects of different types of framing in advertising messages on human decision behaviour

Burböck, Birgit; Kubli, Viktoria; Maček, Anita; … - In: International journal of diplomacy and economy 5 (2019) 1, pp. 27-41

Persistent link: https://www.econbiz.de/10012020378

The influences of verbal smell references in radio advertisements

Davis, Eric A.; Magnini, Vincent P.; Weaver, Pamela A.; … - In: Journal of hospitality & tourism research : JHTR ; the … 37 (2013) 2, pp. 281-299

Persistent link: https://www.econbiz.de/10009779908

Feel, think, avoid : testing a new model of advertising avoidance

Kelly, Louise; Kerr, Gayle; Drennan, Judy; … - In: Journal of marketing communications 27 (2021) 4, pp. 343-364

Persistent link: https://www.econbiz.de/10012515867

Reliability as a moderator in the relationship between the antecedents and consequences of general attitude toward advertising

Ghosh, Priyam; Lakavath, Mothilal; Somaskandan, Karthikeyan - In: South Asian journal of marketing 3 (2022) 2, pp. 97-115

Purpose - This paper aims to investigate the relationship between general attitude toward advertising and consumers' purchase intention. The relationship between cognitive attitude, intrusiveness attitude, evaluative judgments, affective response and general attitude toward ad was examined....

Persistent link: https://www.econbiz.de/10014226226

Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises

Xiao, Yi; Cauberghe, Verolien; Hudders, Liselot - In: Journal of business research : JBR 109 (2020), pp. 621-636

Persistent link: https://www.econbiz.de/10012238140

Opposites attract : impact of background color on effectiveness of emotional charity appeals

Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660

Persistent link: https://www.econbiz.de/10012494708

Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals

Talebi, Arash; Mukherjee, Sourjo; Das, Gopal - In: Psychology & marketing 41 (2024) 6, pp. 1346-1362

Persistent link: https://www.econbiz.de/10014531218