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"You must try our taco!" : advancing the power of language assertiveness in food advertising

Yu, Xi; Liu, Qing - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 8, pp. 1481-1492

Persistent link: https://www.econbiz.de/10015192877

Examination of health messages in food advertising : a case of South Korea

Moon, Young Sook - In: Journal of food products marketing 19 (2013) 5, pp. 387-405

Persistent link: https://www.econbiz.de/10010226827

Targeting the young food consumer

Soni, Pavleen; Vohra, Jyoti - In: Marketing intelligence & planning 32 (2014) 5, pp. 630-645

Persistent link: https://www.econbiz.de/10010406670

Congruity effects and moderating influences in nutrient-claimed food advertising

Choi, Hojoon; Reis, Leonard N. - In: Journal of business research : JBR 69 (2016) 9, pp. 3430-3438

Persistent link: https://www.econbiz.de/10011514825

Taste and nutrition : the uses and effectiveness of different advertising claims in women's magazine food advertisements

Feng, Yang; Park, Jiwoo - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 482-501

Persistent link: https://www.econbiz.de/10011882021

Food appearances in children's television programmes in Sweden

Olafsdottier, Steingerdur; Berg, Christina - In: International journal of consumer studies 40 (2016) 4, pp. 484-491

Persistent link: https://www.econbiz.de/10011593366

Children and energy-dense foods : parents, peers, acceptability or advertising?

Tarabashkina, Liudmila; Quester, Pascale G.; Crouch, Roberta - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1669-1694

Persistent link: https://www.econbiz.de/10011755445

Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food

Shao, Xiaolong; Jeong, EunHa; Jang, Soocheong (Shawn); … - In: International journal of hospitality management 89 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012293740

The "proximal depiction effect" of indulgent (versus non-indulgent) foods on consumer responses

Sumit Malik; Sayin, Eda; Jain, Kriti - In: European journal of marketing 56 (2022) 11, pp. 2833-2861

Persistent link: https://www.econbiz.de/10013457395

Food vloggers and their content : understanding pathways to consumer impact and purchase intentions

Nguyen Thi My Nguyet; Bao Ngoc Le; Leenders, Mark A. A. M. - In: Journal of Trade Science 12 (2024) 2, pp. 117-133

Purpose This study aims to understand pathways to success for food video bloggers (food vloggers) by identifying the … attitudes toward food videos and vloggers. Additionally, it investigates the potential for product placement by studying the … effects of attitudes toward food videos and vloggers on consumers' behavioral intention regarding purchasing featured food …

Persistent link: https://www.econbiz.de/10014636955