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Fear, guilt, and shame appeals in social marketing

Brennan, Linda; Binney, Wayne - In: Journal of business research : JBR 63 (2010) 2, pp. 140-146

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Global advertising practice in a borderless world

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Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral" advertising / Lukas Parker, Dang Nguyen and Linda...

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Advertising effects? : an elemental experiment

Pochun, Tej; Brennan, Linda; Parker, Lukas - In: Australasian marketing journal 26 (2018) 4, pp. 338-349

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Global advertising practice in a borderless world

Brennan, Linda (ed.); Crawford, Robert (ed.); … - 2017 - First edition.

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Tiers and fears : an investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising

Bilby, Julie; Reid, Mike; Brennan, Linda; Chen, Jiemiao - In: Australasian marketing journal 28 (2020) 4, pp. 332-348

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