Narrow search
Showing 1 - 5 of 5
Cover Image
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev; Thomas, Sunil; Suri, Rajneesh - In: Journal of advertising research 53 (2013) 1, pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Cover Image
A study of the antecedents of slogan liking
Dass, Mayukh; Kohli, Chiranjeev; Kumar, Piyush; Thomas, … - In: Journal of business research : JBR 67 (2014) 12, pp. 2504-2511
Persistent link: https://www.econbiz.de/10010483042
Cover Image
What really makes a promotional campaign succeed on a crowdfunding platform? : guilt, utilitarian products, emotional messaging, and fewer but meaningful rewards drive donations
Chen, Steven; Thomas, Sunil; Kohli, Chiranjeev - In: Journal of advertising research 56 (2016) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10011486076
Cover Image
Are men seduced by red? : the effect of red versus black prices on price perceptions
Puccinelli, Nancy M.; Chandrashekaran, Rajesh; Grewal, Dhruv - In: Journal of retailing 89 (2013) 2, pp. 115-125
Persistent link: https://www.econbiz.de/10009757412
Cover Image
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant; Swaminathan, Srinivasan; … - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 77-109
Persistent link: https://www.econbiz.de/10014447585