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Effects of interactions and product information on initial purchase intention in product placement in social games : the moderating role of product familiarity
Zhu, Dong Hong; Chang, Ya Ping - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 22-33
Persistent link: https://www.econbiz.de/10010526395
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How the content of location-based advertisings influences consumers' store patronage intention
Zhu, Dong Hong; Sun, Hui; Chang, Ya Ping - In: The journal of consumer marketing 34 (2017) 7, pp. 603-611
Persistent link: https://www.econbiz.de/10011808330
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Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping; Li, Xinlan; Wang, Xingyu - In: Psychology & marketing 40 (2023) 12, pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
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Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping; Li, You; Yan, Jun; Kumar, V. - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
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Attracting more meaningful interactions : the impact of question and product types on comments on social media advertisings
Li, You; Chang, Yaping; Liang, Zhehao - In: Journal of business research : JBR 150 (2022), pp. 89-101
Persistent link: https://www.econbiz.de/10013365601
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Addressing negative product attribute reviews : the case of advertising product attributes and corporate social responsibility information
Wang, Xingyu; Chang, Yaping; Li, Xinlan; Yan, Jun - In: International journal of consumer studies 47 (2023) 4, pp. 1449-1466
Persistent link: https://www.econbiz.de/10014326016
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Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun; Pan, Jingjing; Li, Zhen; Chang, Yaping - In: International journal of advertising : the review of … 43 (2024) 1, pp. 202-230
Persistent link: https://www.econbiz.de/10014450250