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The diminishing halo effect : celebrities and negative events in marketing
Cui, Yuanyuan; Van Esch, Patrick; Eskridge, Brad; … - In: Business horizons 68 (2025) 2, pp. 181-195
Persistent link: https://www.econbiz.de/10015325150
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COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of advertising 50 (2021) 3, pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
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Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick; Cui, Yuanyuan; Arli, Denni; … - In: Psychology & marketing 39 (2022) 12, pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
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From digital media influencers to celebrity endorsers : attributions drive endorser effectiveness
Kapitan, Sommer; Silvera, David H. - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 553-567
Persistent link: https://www.econbiz.de/10011537281