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~subject:"Werbewirkung"
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Werbewirkung
Erfolgsfaktor
2
Advertising
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Advertising effects
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Attributenkontrolle
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Brand management
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Computerspiel
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Einzelhandel
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Landstuhl
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Sozialwissenschaften
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Tourismus
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Werbewirkungsanalyse
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Müller, Kai
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Erfolgsfaktoren von In-Game Advertising im Rahmen der Markenführung
Müller, Kai
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2011
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