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The Role of confidence in the effects of endorsing images

Trinh, Can - In: Journal of marketing communications 31 (2025) 4, pp. 444-466

Persistent link: https://www.econbiz.de/10015417290

Frontiers: how effective is third-party consumer profiling? : evidence from field studies

Neumann, Nico; Tucker, Catherine; Whitfield, Timothy - In: Marketing science 38 (2019) 6, pp. 918-926

Persistent link: https://www.econbiz.de/10012147182

What can influence the consumers' online word-of-mouth? : an online gaming perspective

Liao, Shu-hsien; Chung, Yu-chun; Chang, Wen-jung - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 278-293

Persistent link: https://www.econbiz.de/10009791681

Markenbildung und Markenwechsel im deregulierten Strommarkt : verhaltenswissenschaftliche Determinanten und Implikationen

Schikarski, Annette - 2005 - 1. Aufl.

Ausgangssituation der Markenbildung im deregulierten Strommarkt Verhaltensanalyse zur Gewinnung von Anhaltspunkten für die Markenbildung Empirische Analyse des Konsumentenverhaltens im Strommarkt Implikationen für die Markenbildung

Persistent link: https://www.econbiz.de/10002476943

Native Advertising in Online News : Tradeoffs among Clicks, Brand Recognition and Website Trustworthiness

Aribarg, Anocha; Schwartz, Eric M. - 2019

Native advertising is a type of online advertising matching the form and function of the platform on which it appears. In managerial practice, the choice between display and in-feed native advertising presents brand advertisers and online news publishers with conflicting objectives. While...

Persistent link: https://www.econbiz.de/10014120515

The Moderating Roles of Chinese Consumers' Social System Confidence on the Effects of Achievement Values Reflected in a Brand and Its Advertising on Brand Attitudes

Choi, Nak-Hwan - 2017

will support, what effect the endorsed value (i.e., achievement) will have on consumers' social system confidence, and how … is assumed that achievement value and system confidence have an interaction effect on brand attitude. Thus, consumers … with higher system confidence are supposed to positively evaluate a brand if the brand as well as its advertising reflect …

Persistent link: https://www.econbiz.de/10012952358

Influence Celebrity Endorser, Brand Image, and Brand Trust on Emina's Cosmetics Product Purchase Decisions

Audrey, Angelina Nabila; Usman, Osly - 2021

This study aims to determine how the influence Celebrity Endorser, Brand Image, and Brand Trust on the decision to buy Emina cosmetic products, especially for adolescent women. This research is quantitative. The research method used is a survey method with a comparative approach. The data...

Persistent link: https://www.econbiz.de/10013241846

Mind the fake reviews! : protecting consumers from deception through persuasion knowledge acquisition

Costa Filho, Murilo Carrazedo; Rafael, Diego Nogueira; … - In: Journal of business research : JBR 156 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10013534273

Consumer skepticism towards Corporate-NGO partnerships : the impact of CSR motives, message frame and fit

Schade, Jasmin; Wang, Yijing; Van Prooijen, Anne-Marie - In: Corporate communications : an international journal 27 (2023) 5, pp. 39-55

Persistent link: https://www.econbiz.de/10013553979

Brand personification through celebrity ambassador : a study to investigate the impact on consumer attitude and loyalty

Nagpal, Era; Mundi, Hardeep Singh; Singh, Anurag - In: International journal of business excellence : IJBEX 30 (2023) 4, pp. 423-450

Persistent link: https://www.econbiz.de/10014389022