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When boastful word of mouth helps versus hurts social perceptions and persuasion

Packard, Grant; Gershoff, Andrew D.; Wooten, David B. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 26-43

Persistent link: https://www.econbiz.de/10011521906

Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context

Wiese, Melanie; Akareem, Husain Salilul - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 420-455

Persistent link: https://www.econbiz.de/10012249057

Influencer advertising : facilitating poor-fitting influencer posts

Hawkins, Matthew A.; Saleem, Fathima Z. - In: Management decision 62 (2024) 1, pp. 200-218

Persistent link: https://www.econbiz.de/10014465689

Charity fundraising appeals : the influence of brand remarkability and brand familiarity on audience intentions

Wymer, Walter; Yacout, Omneya Mokhtar - In: International review on public and non-profit marketing 21 (2024) 4, pp. 817-839

Persistent link: https://www.econbiz.de/10015187133

The impact of advertising, trustworthiness, and valence on the effectiveness of blogs

Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339

Persistent link: https://www.econbiz.de/10010394749

Attributes of Instagram influencers impacting consumer brand engagement

Duh, Helen Inseng; Thabethe, Thabile - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 477-497

Persistent link: https://www.econbiz.de/10012670702

Viral advertising : message quality, trust and consumers intention to share the content in social media

Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 13 (2019) 2, pp. 111-124

Persistent link: https://www.econbiz.de/10012140188

What can influence the consumers' online word-of-mouth? : an online gaming perspective

Liao, Shu-hsien; Chung, Yu-chun; Chang, Wen-jung - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 278-293

Persistent link: https://www.econbiz.de/10009791681

Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study

Özer, Mehmet; Özer, Alper; Ekinci, Yuksel; Koçak, Akın - In: Psychology & marketing 39 (2022) 12, pp. 2384-2400

Persistent link: https://www.econbiz.de/10013465202

Native Advertising in Online News : Tradeoffs among Clicks, Brand Recognition and Website Trustworthiness

Aribarg, Anocha; Schwartz, Eric M. - 2019

Native advertising is a type of online advertising matching the form and function of the platform on which it appears. In managerial practice, the choice between display and in-feed native advertising presents brand advertisers and online news publishers with conflicting objectives. While...

Persistent link: https://www.econbiz.de/10014120515