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Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar; Patwardhan, Hemant; … - In: The journal of product & brand management 23 (2014) 7, pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
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Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar; Pillai, Deepa; Gistri, Giacomo - In: Handbook on cross-cultural marketing, (pp. 83-103). 2020
Persistent link: https://www.econbiz.de/10013459455
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Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.; Pillai, Deepa; Gistri, Giacomo; … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
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When fiction becomes fact : effect of reverse product placement on consumer attitudes
Patwardhan, Hemant; Patwardhan, Padmini - In: Journal of promotion management : JPM 22 (2016) 3, pp. 349-369
Persistent link: https://www.econbiz.de/10011532975
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Product placements in social settings : the impact of coviewing on the recall of placed brands
Coker, Kesha K.; Altobello, Suzanne A. - In: Journal of business research : JBR 87 (2018), pp. 128-136
Persistent link: https://www.econbiz.de/10011866560
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Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar; Gistri, Giacomo - In: International journal of advertising : the review of … 41 (2022) 6, pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126