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What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Sreejesh, S. - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
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Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Sreejesh, S. - In: European journal of marketing 56 (2022) 10, pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
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Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh K. - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika; Sreejesh, S. - In: Journal of Indian business research 7 (2015) 3, pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
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The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika; Sreejesh, S. - In: International journal of internet marketing and … 10 (2016) 3, pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
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The effects of ad-context congruity on ad persuasion : a research framework exploring the moderating roles of consumer motives and argument strength
Telang, Achyut; Sahoo, Debajani; Sreejesh, S. - In: The marketing review 17 (2017) 2, pp. 147-161
Persistent link: https://www.econbiz.de/10011820676
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Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.; Ghosh, Tathagata; Dwivedi, Yogesh K. - In: Journal of business research : JBR 132 (2021), pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
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Winning the ad battle : exploring the influence of subtle design elements and gaming platform on consumer attention and brand memory in in-game advertising
Sreejesh, S.; Ghosh, Tathagata - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 35-46
Persistent link: https://www.econbiz.de/10015327206
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Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh K. - In: Journal of business research : JBR 147 (2022), pp. 222-235
Persistent link: https://www.econbiz.de/10013271486