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Werbewirkung
Consumer behaviour
100
Konsumentenverhalten
100
Advertising
72
Werbung
65
Advertising effects
45
Fashion
43
Brand management
41
Mode
41
Markenführung
40
Luxury goods
36
Luxusgüter
36
Brand
30
Brand image
30
Markenartikel
29
Markenimage
29
USA
29
United States
26
Internet marketing
24
Online-Marketing
24
South Korea
24
Beziehungsmarketing
23
Relationship marketing
23
International marketing
22
Südkorea
22
Internationales Marketing
20
Social Web
20
Social web
20
Marketing management
19
Marketingmanagement
19
Customer value
18
Kundenwert
18
Theory
18
Theorie
17
Textile distribution
16
Textilhandel
16
Welt
14
World
14
Marketing
13
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12
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Undetermined
34
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42
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1
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1
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1
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English
45
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Taylor, Charles Raymond
29
Ko, Eunju
10
Taylor, Charles Robert
5
Mueller, Barbara
3
Raithel, Sascha
3
Schwaiger, Manfred
3
Taylor, Charles R.
3
Cho, Yoon-Na
2
Dolezal, Michael
2
Okazaki, Shintaro
2
Zhang, Hao
2
Bergvist, Lars
1
Bonner, P. Greg
1
Borenstein, Benjamin E.
1
Campbell, Randall C.
1
Capella, Michael L.
1
Chae, Heeju
1
Choi, Jieun
1
Chun, Eunha
1
Costello, John P.
1
Diehl, Sandra
1
Do, Hyunji
1
Franke, George R.
1
Greg Bonner, P.
1
Gupta, Akash
1
Hock, Stefan J.
1
Kim, Sang Jin
1
Kim, Seoyoung
1
Ko, Jane
1
Lee, Doo-Hee
1
Lee, Doo-hee
1
Lee, Jieun
1
Lee, Jong-Ho
1
Lee, Sungkyu
1
Longwell, Lance S.
1
Lou, Chen
1
Mafael, Alexander
1
Mattila, Pekka
1
Mueller, Sophia
1
Panteqi, Mivena
1
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International journal of advertising : the review of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
International marketing : emerging markets
2
Journal of advertising research
2
Journal of current issues and research in advertising
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
New directions in international advertising research
2
AMS review : official publication of the Academy of Marketing Science
1
Business Guides on the Go
1
International journal of consumer studies
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Journal of strategic marketing
1
Measurement and research methods in international marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
45
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1
Advertising appeals strategy: moderating effect on the relationship between innovation and customer equity drivers in China
Zhang, Hao
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
International marketing : emerging markets
,
(pp. 111-136)
.
2011
Persistent link: https://www.econbiz.de/10008937375
Saved in:
2
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
3
The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha
;
Ko, Jane
;
Lee, Jieun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
Saved in:
4
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
5
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
6
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
7
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
8
Luxury brand advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
9
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
10
New thoughts on advertising's impact on consumer prices : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
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