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The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers
Borau, Sylvie; Nepomuceno, Marcelo Vinhal - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
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The advertising performance of non-ideal female models as a function of viewers' body mass index : a moderated mediation analysis of two competing affective pathways
Borau, Sylvie; Bonnefon, Jean-François - In: International journal of advertising : the quarterly … 36 (2017) 3, pp. 457-476
Persistent link: https://www.econbiz.de/10011707419
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The imaginary intrasexual competition : advertisements featuring provocative female models trigger women to engage in indirect aggression
Borau, Sylvie; Bonnefon, Jean-François - In: Journal of business ethics : JOBE 157 (2019) 1, pp. 45-63
Persistent link: https://www.econbiz.de/10012030611