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~subject:"Werbewirtschaft"
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Werbewirtschaft
Advertising effects
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Werbewirkung
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Advertising
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Werbung
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Consumer behaviour
8
Konsumentenverhalten
8
Multinationales Unternehmen
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Outdoor advertising
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Markenführung
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Perception
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out-of-home advertising
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Cognition
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Creativity
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Hungary
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International market entry
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Internationaler Markteintritt
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Internationales Marketing
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Kreativität
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Online-Marketing
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Website
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billboards
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Auslandsinvestition
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Bibliometrics
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Bibliometrie
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Branding
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Wilson, Rick T.
3
Amine, Lyn S.
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Baack, Daniel W.
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Dessel, Maria M. van
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Patti, Charles H.
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Industrial marketing management : the international journal for industrial and high-tech firms
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International marketing review
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Journal of strategic marketing
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ECONIS (ZBW)
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Advertising to businesses : does creativity matter?
Baack, Daniel W.
;
Wilson, Rick T.
;
Dessel, Maria M. van
; …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 169-177
Persistent link: https://www.econbiz.de/10011503656
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2
Competing successfully against multinationals : a longitudinal perspective of Hungarian advertising agencies
Wilson, Rick T.
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 145-164
Persistent link: https://www.econbiz.de/10003978353
Saved in:
3
Resource endowments, market positioning, and competition in transitional economies : global and local advertising agencies in Hungary
Wilson, Rick T.
;
Amine, Lyn S.
;
Wilkinson, Ian F.
- In:
International marketing review
26
(
2009
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10009522654
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