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Dentsu Japan marketing/advertising yearbook
DentsūkōkokuKK - Tokyo : Dentsu - Nr. 18.1981 - 23.1983; Vol. 1.1983 - 3.1985; …
Persistent link: https://www.econbiz.de/10000487058
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ICORIA 2008 papers : 7th International Conference on Research in Advertising
2008
Persistent link: https://www.econbiz.de/10003772667
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Media-Perspektiven
Frankfurt, M. : Media-Perspektiven; 1970-[?]: … - 1970 - 2022
Persistent link: https://www.econbiz.de/10000353793
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Role of advertising in oligopolistic markets : theory and evidence
Metwally, Mokhtar Mohammed - 1991
Persistent link: https://www.econbiz.de/10000840812
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Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow (ed.) - 1988
Persistent link: https://www.econbiz.de/10000735521
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Normative validation of market share functions
Weverbergh, Marcel; Logman, Marc - 1990
Persistent link: https://www.econbiz.de/10000806873
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Conquering the market : advertising and marketing
Kierkegaard, Lise; Randa, Lis - 1990
Persistent link: https://www.econbiz.de/10000811538
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1992: the implications for marketing, advertising and the media
1989
Persistent link: https://www.econbiz.de/10000783628
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Analyse neuer Werbeformen im Handel
Barth, Klaus - 1995
Persistent link: https://www.econbiz.de/10000560816