//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Anspruchsniveaus im Verbrauche...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Konsumentenverhalten
102,802
Consumer behaviour
102,792
Theorie
12,940
Beziehungsmarketing
12,919
Relationship marketing
12,914
Theory
12,910
Markenführung
8,980
Brand management
8,979
Online retailing
8,755
Online-Handel
8,755
Markenimage
7,889
Brand image
7,861
Customer satisfaction
7,196
Kundenzufriedenheit
7,196
Social Web
7,067
Social web
7,067
Markenartikel
7,053
Brand
6,924
Online-Marketing
5,624
Internet marketing
5,598
Verbraucher
5,573
Experiment
5,301
Einzelhandel
5,196
Dienstleistungsqualität
5,179
Service quality
5,178
Retail trade
5,061
Electronic Commerce
4,911
Werbewirkung
4,906
Advertising effects
4,879
E-commerce
4,764
USA
4,594
Emotion
4,398
Deutschland
4,390
United States
4,382
Verbraucherverhalten
3,985
Germany
3,930
Private consumption
3,831
Privater Konsum
3,831
Marketingmanagement
3,785
more ...
less ...
Online availability
All
Undetermined
1,870
Free
747
CC license
53
Type of publication
All
Article
2,874
Book / Working Paper
961
Journal
13
Type of publication (narrower categories)
All
Article in journal
2,727
Aufsatz in Zeitschrift
2,727
Graue Literatur
150
Non-commercial literature
150
Working Paper
127
Arbeitspapier
126
Aufsatz im Buch
105
Book section
105
Hochschulschrift
68
Collection of articles of several authors
44
Sammelwerk
44
Thesis
43
Konferenzschrift
33
Aufsatzsammlung
28
Conference paper
22
Konferenzbeitrag
22
Conference proceedings
12
Bibliografie enthalten
10
Bibliography included
10
Lehrbuch
9
Textbook
8
Case study
7
Fallstudie
7
Dissertation u.a. Prüfungsschriften
6
Market information
6
Marktinformation
6
Collection of articles written by one author
5
Sammlung
5
Reprint
4
Bibliografie
3
Bibliographie
3
Festschrift
2
Guidebook
2
Ratgeber
2
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
more ...
less ...
Language
All
English
3,664
German
132
Undetermined
51
French
3
Russian
3
Arabic
1
Bulgarian
1
Dutch
1
Norwegian
1
Portuguese
1
Swedish
1
more ...
less ...
Author
All
Septianto, Felix
25
Eisend, Martin
19
Gierl, Heribert
16
Dahlén, Micael
15
Diehl, Sandra
14
Taylor, Charles Raymond
14
Wu, Linwan
14
Pelsmacker, Patrick de
13
Yoon, Sukki
13
Torres, Ivonne M.
12
Rosengren, Sara
11
Yoon, Hye Jin
11
Dens, Nathalie
10
Evans, Nathaniel J.
10
Hudders, Liselot
10
Sahni, Navdeep S.
10
Stafford, Marla Royne
10
Wilson, Christopher
10
Boerman, Sophie C.
9
Chan, Kara
9
Dodoo, Naa Amponsah
9
Ghose, Anindya
9
Jerath, Kinshuk
9
Reijmersdal, Eva A. van
9
Rozendaal, Esther
9
Shin, Jiwoong
9
Wilbur, Kenneth C.
9
Zúñiga, Miguel Ángel
9
Baek, Tae Hyun
8
Bang Nguyen Viet
8
Bellman, Steven
8
Mooij, Marieke K. de
8
Narayanan, Sridhar
8
Pauwels, Koen
8
Saffer, Henry
8
Xue, Fei
8
Campbell, Colin L.
7
Dave, Dhaval
7
Hayes, Jameson L.
7
Janssen, Maarten C. W.
7
more ...
less ...
Institution
All
Center Data
12
Consumers, Health, Agriculture and Food Executive Agency
12
GFK
12
Wageningen Economic Research
12
National Bureau of Economic Research
9
Springer Fachmedien Wiesbaden
9
Axel-Springer-Verlag
8
American Marketing Association
7
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Management Association, Marketing Division
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
CentERdata
1
Chambre de commerce et d'industrie de Paris
1
Consumer Research Institute, inc.
1
Consumers, Health and Food Executive Agency
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher
1
Europäisches Parlament / Generaldirektion Interne Politikbereiche der Union / Direktion Bürgerrechte und Konstitutionelle Angelegenheiten
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
GfK Consortium
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
158
Journal of business research : JBR
127
Journal of marketing communications
114
International journal of advertising : the quarterly review of marketing communications
88
Journal of advertising research
75
Marketing science
62
Journal of promotion management : JPM
59
Journal of promotion management : innovations in planning and applied research
57
Journal of retailing and consumer services
56
Journal of advertising
48
Psychology & marketing
46
International journal of internet marketing and advertising : IJIMA
44
Journal of advertising : official publication of the American Academy of Advertising
36
Journal of current issues and research in advertising : JCIRA
34
Health marketing quarterly
30
European journal of marketing : EJM
27
Journal of current issues and research in advertising
27
Marketing letters : a journal of research in marketing
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of global marketing
22
Journal of international consumer marketing
22
Asia Pacific journal of marketing and logistics
21
International journal of consumer studies
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of marketing
20
Journal of marketing research : JMR
19
Young consumers : insight and ideas for responsible marketers
19
European journal of marketing
18
Journal of business ethics : JOBE
17
Marketing : ZFP ; journal of research and management
16
Marketing intelligence & planning
16
The journal of consumer marketing
16
The journal of product & brand management
16
International journal of hospitality management
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
International journal of pharmaceutical and healthcare marketing : IJPHM
14
Journal of marketing research
14
more ...
less ...
Source
All
ECONIS (ZBW)
3,787
USB Cologne (EcoSocSci)
57
ArchiDok
2
USB Cologne (business full texts)
1
EconStor
1
Showing
1
-
10
of
3,848
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Values, lifestyles, and psychographics
Kahle, Lynn R.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10004347392
Saved in:
2
Electronic breadcrumbs : issues in tracking consumers
Kovac, Dmitar N.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10004950887
Saved in:
3
I'm with the brand : the secret dialogue between what we buy and who we are
Walker, Rob
-
2008
Persistent link: https://www.econbiz.de/10004921608
Saved in:
4
Produktbeurteilung der Konsumenten : eine psychologische Theorie der Informationsverarbeitung
Bleicker, Ulrike
-
1983
Persistent link: https://www.econbiz.de/10004046785
Saved in:
5
The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A.
(
ed.
);
Hoyer, Wayne D.
(
contributor
); …
-
1986
Persistent link: https://www.econbiz.de/10000696835
Saved in:
6
The Black consumer : dimensions of behavior and strategy
Joyce, George
(
compiler
);
Govoni, Norman A. P.
(
contributor
)
-
1971
-
[1st ed.]
Persistent link: https://www.econbiz.de/10000548120
Saved in:
7
The information seekers an international study of consumer information advertising image
Thorelli, Hans B.
;
Becker, Helmut
;
Engledow, Jack
-
1975
Persistent link: https://www.econbiz.de/10000042243
Saved in:
8
Personality research in marketing : a bibliography
Twedt, Dik Warren
(
ed.
)
-
1977
Persistent link: https://www.econbiz.de/10000050848
Saved in:
9
Consumer behavior
Berkman, Harold W.
;
Gilson, Christopher
-
1981
-
2. ed
Persistent link: https://www.econbiz.de/10000055023
Saved in:
10
Soziologie des Verbraucherverhaltens
Wiswede, Günter
-
1972
Persistent link: https://www.econbiz.de/10000077500
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->