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A new price-advertising-interaction model : theory, empir. evidence and managerial implications
Simon, Hermann; Kucher, Eckhard - 1987
Persistent link: https://www.econbiz.de/10000730030
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Marketing-Mix-Interaktion : Theorie, empirische Befunde, strategische Implikationen
Simon, Hermann - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 44 (1992) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10001120790
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Informationstransfer und Marketing : ein Survey
Simon, Hermann - In: Zeitschrift für Wirtschafts- und Sozialwissenschaften … 101 (1981) 6, pp. 589-608
Persistent link: https://www.econbiz.de/10002821806
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Diffusion and advertising : the case of the German telephone campaign
Simon, Hermann; Sebastian, Karl-Heinz - 1986
Persistent link: https://www.econbiz.de/10000696805
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Diffusion and advertising : the German telephone campaign
Simon, Hermann - In: Management science : journal of the Institute for … 33 (1987) 4, pp. 451-466
Persistent link: https://www.econbiz.de/10001025308
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Diffusion and advertising : the German telephone campaign
Simon, Hermann; Sebastian, Karl-Heinz - 1984 - Rev. version
Persistent link: https://www.econbiz.de/10002821714
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ADPULS : an advertising model with wear out and pulsation
Simon, Hermann - 1981
Persistent link: https://www.econbiz.de/10002821678
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Hits and flops in mediaselection
Simon, Hermann; Thiel, Michael - 1979
Persistent link: https://www.econbiz.de/10002821767