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Simultaneous-equation regresion analysis of sales and advertising

Bass, Frank M.; Parsons, Leonard J. - In: Applied economics 1 (1969) 2, pp. 103-124

Persistent link: https://www.econbiz.de/10001879500

An experimental study of attitude change, advertising, and usage in new product introduction

Ginter, James L.; Bass, Frank M. - 1972

Persistent link: https://www.econbiz.de/10002454831

Temporal aggregation, the data interval bias, and empirical estimation of biomonthly relations from annual data

Bass, Frank M.; Leone, Robert P. - In: Management science : journal of the Institute for … 29 (1983) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10003482611

Product innovations, advertising spending, and stock returns ; Report No. 06-110

Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge M.; … - In: MSI reports : working paper series (2006) 2, pp. 59-79

Persistent link: https://www.econbiz.de/10003346482

An analysis of B2B ingredient co-branding relationships

Erevelles, Sunil; Stevenson, Thomas H.; Srinivasan, Shuba; … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 940-952

Persistent link: https://www.econbiz.de/10003793438

Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity

Srinivasan, Shuba; Rutz, Oliver J.; Pauwels, Koen - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 440-453

Persistent link: https://www.econbiz.de/10011563220

Advertising's long-term impact on brand price elasticity across brands and categories

Ataman, M. Berk; Pauwels, Koen; Srinivasan, Shuba; … - 2016

Advertising often aims at creating and reinforcing brand differentiation, which should translate into reduced price competition. Currently unknown are the boundary conditions for long-term advertising benefits, the route through which advertising effects materialize, and the role of competitive...

Persistent link: https://www.econbiz.de/10011614521

The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects

Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of advertising research 64 (2024) 2, pp. 120-134

Persistent link: https://www.econbiz.de/10014576982

The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value

Bayer, Emanuel; Srinivasan, Shuba; Riedl, Edward J.; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 789-804

Persistent link: https://www.econbiz.de/10012494716

Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories

Valenti, Albert; Yildirim, Gokhan; Vanhuele, Marc; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 435-454

Persistent link: https://www.econbiz.de/10014316631