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Advertising in America : the consumer view
Bauer, Raymond Augustine; Greyser, Stephen A. - 1968
Persistent link: https://www.econbiz.de/10000655505
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Mating behavioral science and simulation
Bauer, Raymond Augustine; Buzzell, Robert D. - In: Harvard business review : HBR 42 (1964) 5, pp. 116-124
Persistent link: https://www.econbiz.de/10001879787
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Americans and advertising thirty years of public opinion
Greyser, Stephen A.; Bauer, Raymond A. - In: Public opinion quarterly : journal of the American … 30 (1966) 1, pp. 69-78
Persistent link: https://www.econbiz.de/10002527509