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Werbung
Marketing
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Parsons, Leonard J.
4
Bass, Frank M.
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Day, Ralph L.
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Applied economics
1
Intext series in marketing
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Management science : journal of the Institute of Management Sciences ; application and theory
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Purdue University, Krannert Graduate School of Industrial Administration, Institute for Research in the Behavioral, Economic, and Management Sciences, Paper
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ECONIS (ZBW)
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An econometric analysis of advertising, retail availibility, and sales of new brand
Parsons, Leonard J.
- In:
Management science : journal of the Institute of …
20
(
1974
)
6
,
pp. 938-947
Persistent link: https://www.econbiz.de/10003648405
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2
The impact of advertising on the aggregate consumption function
Parsons, Leonard J.
-
1974
Persistent link: https://www.econbiz.de/10002610811
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3
Marketing models : quantitative applications
Day, Ralph L.
(
ed.
);
Parsons, Leonard J.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000576737
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4
Simultaneous-equation regresion analysis of sales and advertising
Bass, Frank M.
;
Parsons, Leonard J.
- In:
Applied economics
1
(
1969
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10001879500
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