//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An augmented model of customer...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Advertising effects
23
Werbewirkung
23
Consumer behaviour
22
Konsumentenverhalten
22
Fernsehwerbung
16
Television advertising
16
Advertising
14
Internet marketing
8
Online-Marketing
8
Media usage
7
Mediennutzung
7
Brand management
6
Experiment
6
Markenführung
6
Perception
4
Wahrnehmung
4
Biometrics
3
Biometrie
3
Fernsehen
3
Interactive media
3
Interaktive Medien
3
Internet
3
Television
3
USA
3
United States
3
Attention
2
Australia
2
Australien
2
Brand
2
Brand image
2
Computerspiel
2
Construal level theory
2
Data protection
2
Datenschutz
2
Dual processing
2
Eye-tracking
2
Großbritannien
2
Heuristic cues
2
Hörfunkwerbung
2
more ...
less ...
Online availability
All
Undetermined
10
Free
3
Type of publication
All
Article
13
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Conference paper
2
Konferenzbeitrag
2
Aufsatz im Buch
1
Book section
1
Language
All
English
14
Author
All
Bellman, Steven
14
Varan, Duane
7
Kennedy, Rachel
4
Cohen, Justin
3
Nenycz-Thiel, Magda
3
Robinson, Jennifer A.
3
Beal, Virginia
2
Bogomolova, Svetlana
2
Hartnett, Nicole
2
Lee, Richard
2
Lockshin, Lawrence S.
2
Rask, Amy
2
Saeed, Muhammad Rashid
2
Simmonds, Lucy
2
Wooley, Brooke
2
Yang, Song
2
Barwise, Patrick
1
Bruwer, Johan
1
Charron, Claire
1
Faulkner, Margaret
1
Khan, Huda
1
Michelon, Aaron
1
Potter, Robert F.
1
Reid, Ryan
1
Rossiter, John R.
1
more ...
less ...
Published in...
All
Journal of advertising research
3
Journal of marketing communications
3
Journal of business research : JBR
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
Journal of consumer marketing
1
Journal of promotion management : JPM
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing communications : theory and applications
Rossiter, John R.
;
Bellman, Steven
-
2005
Persistent link: https://www.econbiz.de/10004922145
Saved in:
2
How to accurately measure attention to video advertising
Hartnett, Nicole
;
Bellman, Steven
;
Beal, Virginia
; …
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 184-207
Persistent link: https://www.econbiz.de/10015194220
Saved in:
3
Construal level theory in advertising research : A systematic review and directions for future research
Saeed, Muhammad Rashid
;
Khan, Huda
;
Lee, Richard
; …
- In:
Journal of business research : JBR
183
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015144095
Saved in:
4
Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
5
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
6
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
7
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
8
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
9
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
10
The effects of commercial length on advertising impact : what short advertisements can and cannot deliver
Varan, Duane
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10012293496
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->