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Werbung
China
128
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56
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56
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51
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50
Welt
40
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40
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35
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20
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20
Advertising effects
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Entwicklungsländer
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English
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Nelson, Michelle R.
14
Zhang, Jing
5
Ham, Chang-Dae
4
Ahn, Regina
2
Huh, Jisu
2
Russell, Cristel Antonia
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Waiguny, Martin K. J.
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Journal of advertising : official publication of the American Academy of Advertising
6
Journal of advertising
4
Journal of current issues and research in advertising : JCIRA
2
Advertising theory
1
Cross-cultural and critical perspectives on brands
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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1
The persuasiveness of individualistic and collectivistic advertising appeals among Chinese Generation-X-consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 69-80
Persistent link: https://www.econbiz.de/10008665416
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2
The effect of advertising appeals in activating self-construals : a case of bicultural Chinese Generation X consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 63-81
Persistent link: https://www.econbiz.de/10003833477
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3
Bygone days and memories : the effects of nostalgic ads on consumer brand resurrection movements
Gilal, Naeem Gul
;
Zhang, Jing
;
Gilal, Faheem Gul
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 160-180
Persistent link: https://www.econbiz.de/10012298766
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4
Understanding the impact of self-concept on the stylistic properties of images
Yang, Xiaojing
;
Zhang, Jing
;
Peracchio, Laura A.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 508-520
Persistent link: https://www.econbiz.de/10008728803
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5
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
;
Shavitt, Sharon
-
2009
Persistent link: https://www.econbiz.de/10003785587
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6
Research on children and advertising then and now : challenges and opportunities for future research
Nelson, Michelle R.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 301-308
Persistent link: https://www.econbiz.de/10012004034
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7
ChatGPT, AI advertising, and advertising research and education
Huh, Jisu
;
Nelson, Michelle R.
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
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8
Introduction to computational advertising research methodology themed issue : editorial
Huh, Jisu
;
Nelson, Michelle R.
;
Russell, Cristel Antonia
- In:
Journal of advertising
53
(
2024
)
5
,
pp. 639-643
Persistent link: https://www.econbiz.de/10015194425
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9
How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
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10
Product, personality or prose? : testing functional matching effects in advertising persuasion
Paek, Hye-jin
;
Choi, Hojoon
;
Nelson, Michelle R.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 11-26
Persistent link: https://www.econbiz.de/10008822605
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