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~subject:"Werbung"
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Werbung
Dänemark
16
Werbewirkung
12
Advertising effects
11
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10
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10
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1983-1984
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Hansen, Flemming
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European marketing research review
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The Copenhagen School of Economics and Business Administration, the Marketing Institute, Working Paper, [1983/1]
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1
An alternative theory of the advertising communication process
Hansen, Flemming
-
1983
Persistent link: https://www.econbiz.de/10002602658
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2
Attitudes and consumer behaviour
Hansen, Flemming
- In:
European marketing research review
2
(
1967
)
2
,
pp. 31-47
Persistent link: https://www.econbiz.de/10003570435
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3
The perception of media contents by producers and audience
Hansen, Flemming
- In:
Esomar congress
(
1976
),
pp. 299-329
Persistent link: https://www.econbiz.de/10003570444
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4
Children : consumption, advertising and media
Hansen, Flemming
(
contributor
)
-
2002
-
1. ed.
Persistent link: https://www.econbiz.de/10004716010
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5
Massekommunikation i Danmark : omfang, finansiering og brug
Hansen, Flemming
-
1994
Persistent link: https://www.econbiz.de/10000907192
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6
Recent developments in the measurement of advertising effectivenes : the third generation
Hansen, Flemming
-
1995
Persistent link: https://www.econbiz.de/10000911448
Saved in:
7
Children's knowledge and interpretation of commercial advertising : intentions, truthfulness and viewing habits
Martensen, Anne
;
Hansen, Flemming
-
2001
Persistent link: https://www.econbiz.de/10001589510
Saved in:
8
The nature of central and peripheral advertising information processing
Hansen, Lotte Yssing
;
Hansen, Flemming
-
2001
Persistent link: https://www.econbiz.de/10001589516
Saved in:
9
Quantifying effects of banner advertising
Gabrielsen, Gorm
;
Hansen, Flemming
-
2000
Persistent link: https://www.econbiz.de/10001564823
Saved in:
10
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
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