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[Rezension von: Ekelund, Robert B., ..., Advertising and the market process]
Sherman, Roger - In: Journal of economic literature 27 (1989) 4, pp. 1708-1709
Persistent link: https://www.econbiz.de/10001343979
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Advertising and product quality in posted-offer experiments
Holt, Charles A. - In: Economic inquiry : journal of the Western Economic … 28 (1990) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10001087884
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Advertising to manage profit risk
Schramm, Richard; Sherman, Roger - In: The journal of industrial economics 24 (1976) 4, pp. 295-311
Persistent link: https://www.econbiz.de/10002781335