Narrow search
Showing 1 - 5 of 5
Cover Image
Theories about health and advertising
Wolburg, Joyce M. - In: Advertising theory, (pp. 506-526). 2012
Persistent link: https://www.econbiz.de/10009524020
Cover Image
Advertising, society, and consumer culture
Hovland, Roxanne - 2010
Persistent link: https://www.econbiz.de/10008688122
Cover Image
Advertising, society and consumer culture
Hovland, Roxanne; Wolburg, Joyce M. - 2010
Persistent link: https://www.econbiz.de/10003908723
Cover Image
Playing the game (or not) : how Ukraine and the United States navigate the hostile regulatory environment for alcohol advertising
Venger, Olesya; Wolburg, Joyce M. - In: Journal of current issues and research in advertising 40 (2019) 3, pp. 291-314
Persistent link: https://www.econbiz.de/10012243134
Cover Image
Communicating with college student nondrinkers : using the six-segment message strategy wheel to create advertising messages that resonate
Wolburg, Joyce M.; Haley, Eric John - In: Journal of current issues and research in advertising 45 (2024) 1, pp. 22-42
Persistent link: https://www.econbiz.de/10014514645