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Bayesian decision theory in advertising

Green, Paul E. - In: Journal of advertising research 2 (1962) 4, pp. 33-41

Persistent link: https://www.econbiz.de/10002539158

Bayesian decision theory in advertising

Green, Paul E. - In: Marketing models : Quantitative and behavioral, (pp. 280-295). 1968

Persistent link: https://www.econbiz.de/10003563378

Advertising measurement and decision making

Robinson, Patrick J. - 1968

Persistent link: https://www.econbiz.de/10000670797

Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S.C., in February 1976]]

Wind, Yoram (contributor); … - 1977

Persistent link: https://www.econbiz.de/10001420075

Empirical generalizations : new laws for digital marketing ; how advertising research must change

Wind, Yoram; Sharp, Byron; Nelson-Field, Karen - In: Journal of advertising research 53 (2013) 2, pp. 175-180

Persistent link: https://www.econbiz.de/10009778469

Today's advertising laws: will they survive the digital revolution?

Sharp, Byron; Wind, Yoram - In: Journal of advertising research 49 (2009) 2, pp. 120-126

Persistent link: https://www.econbiz.de/10003860373

Advertising empirical generalizations: implications for research and action

Wind, Yoram; Sharp, Byron - In: Journal of advertising research 49 (2009) 2, pp. 246-252

Persistent link: https://www.econbiz.de/10003860586

Research implications of the "beyond advertising" paradigm : a model and roadmap for creating value through all media and non-media touchpoints

Wind, Yoram; Findiesen Hays, Catharine - In: Journal of advertising research 56 (2016) 2, pp. 142-158

Persistent link: https://www.econbiz.de/10011518042

Beyond advertising : creating value through all customer touchpoints

Wind, Yoram; Hays, Catharine Findiesen - 2016

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?

Persistent link: https://www.econbiz.de/10012682774

Producing marketing information

Brien, Richard H.; Brown, F. E.; Green, Paul E. - In: New essays in marketing theory, (pp. 41-150). 1971

Persistent link: https://www.econbiz.de/10001953761