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Bayesian decision theory in advertising
Green, Paul E. - In: Journal of advertising research 2 (1962) 4, pp. 33-41
Persistent link: https://www.econbiz.de/10002539158
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Bayesian decision theory in advertising
Green, Paul E. - In: Marketing models : Quantitative and behavioral, (pp. 280-295). 1968
Persistent link: https://www.econbiz.de/10003563378
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Producing marketing information
Brien, Richard H.; Brown, F. E.; Green, Paul E. - In: New essays in marketing theory, (pp. 41-150). 1971
Persistent link: https://www.econbiz.de/10001953761