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Werbung
Advertising
20
Advertising effects
16
Werbewirkung
16
Consumer behaviour
10
Konsumentenverhalten
10
Internet marketing
9
Online-Marketing
9
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7
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7
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7
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4
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2
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2
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2
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2
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Voorveld, Hilde
15
Neijens, Peter
5
Noort, Guda van
5
Eisend, Martin
3
Segijn, Claire M.
3
Smit, Edith G.
3
Berlo, Zeph M. C. van
2
Boerman, Sophie C.
2
Eelen, Jiska
2
Mazerant, Komala
2
Smit, Edith
2
Vandeberg, Lisa
2
Verlegh, Peeter
2
Willemsen, Lotte M.
2
Wottrich, Verena M.
2
Ang, L.
1
Araujo, Theo
1
Bernritter, Stefan F.
1
Bronner, Fred
1
Buzeta, C.
1
Campbell, Colin L.
1
Diehl, Sandra
1
Giessen, Wendalin van de
1
Hirose, M.
1
Loggerenberg, Marthinus J. C. van
1
Meijers, Marijn H. C.
1
Meppelink, Corine S.
1
Moorman, Marjolein
1
Muntinga, Daniël G.
1
Murre, Jaap M. J.
1
Pelsmacker, Patrick de
1
Rauwers, Fabiënne
1
Rietberg, Edwin
1
Schooten, Erik van
1
Storey, Richard
1
Terlutter, Ralf
1
Uribe, Rodrigo
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Vliegenthart, Rens
1
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ICORIA <Veranstaltung> <13., 2014, Amsterdam>
1
Springer Fachmedien Wiesbaden
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International journal of advertising : the review of marketing communications
5
European Advertising Academy
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising
2
Advances in advertising research
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising theory
1
Challenges in an age of dis-engagement
1
Media and convergence management
1
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The Sage handbook of advertising
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ECONIS (ZBW)
20
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1
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20
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date (oldest first)
1
Cross-media advertising : brand promotion in an age of media convergence
Voorveld, Hilde
;
Smit, Edith
;
Neijens, Peter
- In:
Media and convergence management
,
(pp. 117-133)
.
2013
Persistent link: https://www.econbiz.de/10009767986
Saved in:
2
The creative brief and its strategic role in the campaign development process
Storey, Richard
;
Smit, Edith
- In:
The Sage handbook of advertising
,
(pp. 171-183)
.
2007
Persistent link: https://www.econbiz.de/10003570248
Saved in:
3
An international perspective of the academic-practitioner divide in advertising : an exploratory study into its causes and solutions
Ang, L.
;
Buzeta, C.
;
Hirose, M.
;
Loggerenberg, …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 181-200
Persistent link: https://www.econbiz.de/10014233948
Saved in:
4
Privacy concerns matter, knowledge does not : investigating effects of online behavioral advertising among Chinese and dutch adults
Zhang, Dong
;
Voorveld, Hilde
;
Boerman, Sophie C.
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 392-410
Persistent link: https://www.econbiz.de/10014416051
Saved in:
5
The MADE framework : best practices for creating effective experimental stimuli using generative ai
Berlo, Zeph M. C. van
;
Campbell, Colin L.
;
Voorveld, Hilde
- In:
Journal of advertising
53
(
2024
)
5
,
pp. 732-753
Persistent link: https://www.econbiz.de/10015194437
Saved in:
6
Media multitasking and the role of task relevance in background advertising processing
Smit, Edith G.
;
Segijn, Claire M.
;
Giessen, Wendalin van de
- In:
Challenges in an age of dis-engagement
,
(pp. 197-212)
.
2017
Persistent link: https://www.econbiz.de/10011692455
Saved in:
7
Dissociating explicit and implicit effects of cross-media advertising
Vandeberg, Lisa
;
Murre, Jaap M. J.
;
Voorveld, Hilde
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 744-764
Persistent link: https://www.econbiz.de/10011547770
Saved in:
8
Engagement with social media and social media advertising : the differentiating role of platform type
Voorveld, Hilde
;
Noort, Guda van
;
Muntinga, Daniël G.
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011848771
Saved in:
9
How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 455-472
Persistent link: https://www.econbiz.de/10011798703
Saved in:
10
Consumer responses to creative media advertising : a literature review
Eelen, Jiska
;
Rauwers, Fabiënne
;
Wottrich, Verena M.
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 19-46)
.
2016
Persistent link: https://www.econbiz.de/10011473399
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