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Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.; Wilcox, Keith; Grewal, Dhruv - In: Journal of marketing 79 (2015) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
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Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, J. Scott - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
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Mood, informantion congruency, and overload
LaTour, Kathryn A.; Puccinelli, Nancy M.; Mast, Fred W. - In: Journal of business research : JBR 60 (2007) 11, pp. 1109-1116
Persistent link: https://www.econbiz.de/10003560598
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The positive effects of negative advertising : it's a matter of time
Goodstein, Ronald Charles; Cours, Deborah A.; … - In: Applying social cognition to consumer-focused strategy …, (pp. 319-330). 2005
Persistent link: https://www.econbiz.de/10003113350
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A social identity perspective on aspirational advertising : implicit threats to collective self-esteem and strategies to overcome them
Dimofte, Claudiu V.; Goodstein, Ronald Charles; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 416-430
Persistent link: https://www.econbiz.de/10011344198
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Learning to improve : advertising research that guides practice
Stewart, David W. - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 786-789
Persistent link: https://www.econbiz.de/10009407836
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Creative and effective advertising: balancing spontaneity and discipline
Stewart, David W.; Cheng, Yan; Wan, Heather - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 135-139
Persistent link: https://www.econbiz.de/10003808444
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Emotions in advertising
Stewart, David W.; Morris, Jon; Grover, Aditi - In: The Sage handbook of advertising, (pp. 120-134). 2007
Persistent link: https://www.econbiz.de/10003570230
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Comment : speculations of the future of advertising redux
Stewart, David W. - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 348-350
Persistent link: https://www.econbiz.de/10011591606
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Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael; Rosengren, Sara - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 359-363
Persistent link: https://www.econbiz.de/10011591612