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Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
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Creating branded entertainment that resonates : perspectives of multinational award winners
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Designing and communicating experience
,
(pp. 167-182)
.
2021
Persistent link: https://www.econbiz.de/10012648294
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The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van
;
Terblanche-Smit, Marlize
;
Pelser, Theuns
- In:
European business review
35
(
2023
)
2
,
pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
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