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Werbung
Advertising
17
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13
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13
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9
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9
Spieltheorie
7
Nash equilibrium
5
Optimal control
5
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Werbewirkung
4
advertising
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goodwill
4
new product introduction
4
Differential games
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Dynamic programming
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Friedman rule
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3
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Mathematics Subject Classification 2000: Primary: 49N90
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Viscolani, Bruno
7
Grosset, Luca
5
Buratto, Alessandra
4
Cesaretto, Rudy
2
Favaretto, Daniela
2
De Giovanni, Pietro
1
Faggian, Silvia
1
Luca, Grosset
1
Muttoni, Maddalena
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Roberti, Paolo
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Central European journal of operations research
2
European journal of operational research : EJOR
2
4OR : a quarterly journal of operations research
1
Decisions in economics and finance : DEF ; a journal of applied mathematics
1
Department of Management, Università Ca' Foscari Venezia Working Paper
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IMA journal of management mathematics
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ECONIS (ZBW)
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1
Strategic pricing and advertising in the presence of a counterfeiter
Buratto, Alessandra
;
Grosset, Luca
;
Zaccour, Georges
- In:
IMA journal of management mathematics
27
(
2016
)
3
,
pp. 397-418
Persistent link: https://www.econbiz.de/10011593259
Saved in:
2
A goodwill model with predatory advertising
Grosset, Luca
;
Roberti, Paolo
;
Viscolani, Bruno
- In:
Operations research letters
39
(
2011
)
6
,
pp. 419-422
Persistent link: https://www.econbiz.de/10009404718
Saved in:
3
A dynamic advertising model in a vaccination campaign
Grosset, Luca
;
Viscolani, Bruno
- In:
Central European journal of operations research
29
(
2021
)
2
,
pp. 737-751
Persistent link: https://www.econbiz.de/10012543015
Saved in:
4
Pure-strategy Nash equilibria in an advertising game with interference
Viscolani, Bruno
- In:
European journal of operational research : EJOR
216
(
2012
)
3
,
pp. 605-612
Persistent link: https://www.econbiz.de/10009387452
Saved in:
5
Advertising decisions in a vertical distribution channel
Viscolani, Bruno
- In:
International game theory review
11
(
2009
)
3
,
pp. 273-284
Persistent link: https://www.econbiz.de/10008858432
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6
Communication strategies to contrast anti-vax action : a differential game approach
Buratto, Alessandra
;
Cesaretto, Rudy
;
Muttoni, Maddalena
- In:
Central European journal of operations research
33
(
2025
)
1
,
pp. 191-210
Persistent link: https://www.econbiz.de/10015195695
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7
Advertising a product to face a competitor entry : a differential game approach
Buratto, Alessandra
;
Wrzaczek, Stefan
- In:
Decisions in economics and finance : DEF ; a journal of …
41
(
2018
)
2
,
pp. 463-487
Persistent link: https://www.econbiz.de/10011997959
Saved in:
8
Consignment contracts with cooperative programs and price discount mechanisms in a dynamic supply chain
Buratto, Alessandra
;
Cesaretto, Rudy
;
De Giovanni, Pietro
- In:
International journal of production economics
218
(
2019
),
pp. 72-82
Persistent link: https://www.econbiz.de/10012132798
Saved in:
9
Optimal advertising strategies with age-structured goodwill
Faggian, Silvia
;
Grosset, Luca
- In:
Mathematical methods of operations research
78
(
2013
)
2
,
pp. 259-284
Persistent link: https://www.econbiz.de/10010205314
Saved in:
10
Age-structured linear-state differential games
Grosset, Luca
;
Vicolani, Bruno
- In:
European journal of operational research : EJOR
254
(
2016
)
1
,
pp. 269-278
Persistent link: https://www.econbiz.de/10011503297
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